Media Masters
Extended one-to-one interviews with the key people in the industry. Find out their tips for career success, and peek behind-the-scenes at their workplace. Candid, thoughtful and reflective - a chance to share the insight of those at the very top of their game. Presented by Paul Blanchard.
Media Masters
Media Masters - Lisa Smosarski
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Media Masters
Lisa Smosarski is Editor-in-Chief at Stylist, a free weekly women’s magazine distributed to commuters across seven major UK cities with a circulation of over 400,000. Launching the magazine from scratch in 2009, Lisa aimed to develop an intelligent magazine that represented different kinds of women through ethnic, body and age diversity. Stylist’s goal was to change the dynamic of magazines by providing a title which portrayed life through a feminist lens. In this in-depth interview Lisa talks about the magazine’s growth on digital platforms, the role social media has played in evolving the brand, and seeking out new opportunities to diversify Stylist for an even wider audience.