Media Masters
Extended one-to-one interviews with the key people in the industry. Find out their tips for career success, and peek behind-the-scenes at their workplace. Candid, thoughtful and reflective - a chance to share the insight of those at the very top of their game. Presented by Paul Blanchard.
Media Masters
Media Masters - Suzi Watford
Suzi Watford is EVP Consumer, Dow Jones; and Chief Marketing & Membership Officer for The Wall Street Journal. In a career spanning two decades, she started out in her native UK overseeing sales at The Times and The Sunday Times, and in 2014 moved to New York to drive new revenue at Dow Jones - and has doubled their paying subscribers to over four million. In this in-depth interview, Suzi discusses their major new campaign ‘Trust Your Decisions’ which encourages people to take control of their lives post-pandemic; shares their efforts to appeal to a younger audience and “change the face of business,” an ambitious challenge as she readily admits the Journal may be “associated with their parents;” and explains how she steps up to the challenge of “provoking and challenging all of us to think differently about our business and push beyond the current definition of what is possible.”