Vegan East Founder, Sheila Nelson - Part 2

In this conversation, Sheila Nelson discusses the complexities of running a business with her spouse, the importance of communication, and the challenges faced in the restaurant industry. She shares insights on team development, the significance of feedback, and the role of ego in the culinary world. Sheila emphasizes the need for personal fulfillment and balance in life, highlighting the influence of supportive team members on her journey. In this conversation, the speakers discuss the importance of building strong customer relationships, the challenges of maintaining work-life balance in a small business, and the evolving expectations of employees in the modern workforce. Sheila and Reid reflect on their experiences as small business owners, the impact of the pandemic on customer behavior, and the lessons learned from their journey in the vegan bakery industry.