Brett Cooper talks with Mark Rogers, Director of Market Intelligence at Zebra Technologies, about where AI and frontline hardware are actually headed. Not the hype, but the data. 

Mark breaks down Zebra's research process, why AI project abandonment rates keep climbing, the healthcare divide between physicians and nurses on ambient AI, on-device AI co-processors, shadow IT, vision vs. RFID, and whether "robot management" becomes the frontline job of the future.

→ Inside Zebra's four-pillar market intelligence function: planning, customer experience, insights, and analyst relations
→ Why AI project abandonment rates are tracking higher than the 30% prediction from two years ago
→ Data governance and silo data remain the biggest blocker: 2 out of 3 retailers still operate with siloed data
→ Physicians are bullish on ambient AI scribes, but nurses are pushing back — same industry, different personas
→ On-device AI co-processors (Zebra's TC5-series, EM45) are unlocking local vision and audio models
→ Shadow IT is repeating itself with AI tools; employees reach for the better tool even without governance
→ Zebra says it's "more of a hardware company than ever" as physical devices show up everywhere from self-checkout to Dick's Sporting Goods
→ Vision technology vs. RFID: where each makes sense depends on the customer's tier and use case
→ Smaller companies may leapfrog larger ones by skipping legacy system baggage entirely
→ By 2030, 20% of managers will have at least one robot in their org structure