The Today Counts Show
The Today Counts Show is about leadership. It’s about shaping healthy leaders, relationships, and workplaces. It’s about re-imaging leadership within three dimensions: your person, your people, and your place. This triad of thought and life is informed by theology, psychology, biology, philosophy, sociology, and any discipline that contributes to the shaping of leadership character.
The Today Counts Show
Ep. 208 - Why Most Startups Fail (And How to Do It Right) | Business, Cash Flow & Leadership Principles.
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Starting a business sounds exciting—but most people underestimate what it actually takes to build something that lasts.
In this episode, host Jim Piper and co-host Winston Harris break down the real foundations of starting and sustaining a business—from avoiding common pitfalls to making wise decisions early on.
This conversation goes beyond surface-level advice and dives into the practical and leadership-driven principles that determine whether a business succeeds or fails.
In this episode, they cover:
• The most common reasons new businesses fail (and how to avoid them)
• What to focus on before you even start your business
• How to think about cash flow, sustainability, and growth
• When to expand your services—and when to stay focused
• The importance of building with intentionality, clarity, and long-term vision
• How biblical principles can shape ethical, impactful leadership in business
Whether you're an entrepreneur, business owner, or aspiring leader, this episode will help you approach business with wisdom, discipline, and purpose.
If you're serious about building something meaningful—and leading with integrity—this conversation is for you.
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