Growing Destinations
Your go-to source for insightful discussions on destination development. The Growing Destinations podcast delves into the strategies, challenges, and successes that drive community growth. Each episode features in-depth conversations with local and national experts, uncovering universal themes and innovative practices that can be applied to any city or region.
Growing Destinations
The Business of Tourism with Lauren Bennett McGinty
Lauren Bennett McGinty is one of Minnesota's biggest cheerleaders. It's no surprise, since she heads up Explore Minnesota, the state's official tourism booster. Tourism is big business for Minnesota, with direct impact of more than $13 billion, and leisure and hospitality is the 4th largest industry for employment in the state. With increased competition, Lauren says it's time for Minnesota to up its game. Lauren shares her vision for Minnesota to be a top 10 destination and what it will take to get there.
Explore Minnesota Tourism
Experience Rochester, MN
