In this episode Tim talks with Beth Shero, CEO of Shero Commerce about the critical elements of a strong client/agency relationship. Topics discussed in this podcast include:

• Importance of aligning with an agency and providing excellent customer service and value.
• Different paths agencies can take, narrowing or expanding their focus, while maintaining customer service as a core value.
• Discussion on bugs in eCommerce development and the need to have a qualified team, minimize technical debt, and set expectations upfront.
• Building trust, goodwill, and communication in the agency-client relationship as a partnership.
• Advice on transitioning from one development team to another.
• Old-school waterfall projects and Agile development in eCommerce.
• Importance of good code management, security, and documentation to avoid reliance on a single person.
• The significance of trust and mutual partnership in the agency-client relationship, and the need for clear expectations and open communication to foster success.