The Provocateurs
Provocateurs offer fresh insights, novel perspectives and unique ways forward in the face of uncertainty. A collaboration between Thinkers50 and Deloitte, the monthly Provocateurs podcast gives you direct access to the thoughts, experiences, stories and insights of remarkable leaders from around the world. The aim is simple: to provoke you to think and act differently through candid and thought provoking conversations with fantastic leaders.
The Provocateurs
Episode 18: Sunny Bonnell
Rare Breeds – Marching To A Different Drum
Leadership and brand expert Sunny Bonnell is the bestselling co-author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different (with Ashleigh Hansberger, 2019). Sunny and Ashleigh are also the creators of the Rare Breed Leadership Platform, and the hit YouTube show, Rare Breed TV.
In this Provocateurs podcast with Thinkers50 co-founder, Des Dearlove, and Geoff Tuff of Deloitte, Sunny outlines seven unconventional traits displayed by ‘rare breeds’ – traits that are traditionally seen as vices, such as being rebellious, audacious, emotional, and hot-blooded. However, she explains that if organisations can see these so-called weaknesses as strengths they can create the cultures that allow rare breeds to thrive – and unleash their potential powers for innovation.
Sunny and Ashleigh founded their award-winning branding company Motto in 2005 with just $250, after dropping out of college together. Sunny is now the CEO and Chief Visionary of the company.
This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.