How I Effortlessly Achieved a Six-Figure Passive Launch with a Low-Ticket Offer

In this episode on the Freedom Queen Podcast, I’m pulling back the curtain on how I created a six-figure launch from a low-ticket offer—completely on autopilot. I’ll walk you through the email sequences, upsells, and abandoned cart strategies that made it all happen without a single Instagram story or public promotion. We’ll dive into how having an established brand and a high-end movement helped me scale with ease, why targeting high-ticket buyers with low-ticket offers is key, and how simple email systems can transform your business. If you’re ready to wake up to sales without the hustle and embrace my mantra of ‘once impossible, now easy,’ this episode is for you. Tune in and take notes—you don’t want to miss this big money breakdown.

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Transcript

Hello, gorgeous freedom queen. In this episode, I'm gonna be talking about, by the way, I'm recording from the pool. Just got out of the sauna, so my brain is on point. I'm gonna be talking about, I just had a six-figure launch of a low-ticket offer, and it was so easy. I didn't do any frontward marketing on Instagram. I didn't talk about it on my Instagram stories. I didn't talk about it in content. And it was so easy. And that has been my frame of 2025. Once impossible, now easy. Everything in Freedom Queen is going through this lens for everything that I'm doing. And this is how I'm having our highest cash month ever. And I am doing less and making everything be this easy, like easy system that works for me. Now, I want to be so clear, like I have an established brand. Freedom Queen is a world renowned company. I've put in years of effort and time and focus of developing a company that's known around the world, gets written in articles. We are very established. So I say that because I'm going to give you exactly what I've done to have this six-figure launch of a low ticket offer and this is just on the front end of it but it works really well because I've taken the time to build a high-end movement that's focused on being known for something specialty quality depth right like I stand out in the marketplace you think of Bridget you know me for high-end movements you think of Freedom Queen you know me for high-end movements like you know me and that's why my And business has always scaled the way that it has scaled. So anyways, for the six-figure low-ticket launch, what I did is I set up on the back end of our email software a series of steps that people go through inside of our email software. You can use any software to do this. We have a lot of low-ticket offers, really good low-ticket offers. these low ticket offers are high value. You can make so much money off of them and they are pristine, really high value. They're targeted for a high ticket buyer. They're for my dream customer. And a lot of people buy them behind the scenes because number one, what happens is, is when someone comes into my email ecosystem, as soon as they're in our email, they get a series of emails that walks them through our low ticket offer options. And in that first email, I offer them three different low ticket offers. One is a $11 offer on mindset. The next one is a $27 offer on building a high-end movement, which is our main messaging. And then the third one is a micro strategy around selling out group programs and masterminds. And these three offers are all very different. So one is more energetics, like mindset. It's called In the Money Zone. It's very intentional. Two, the second one is my movement messaging, so what I'm known for. And three is a highly strategic one in case someone wants to come in and just get strategy for one specific problem they want to solve. And that problem that they want to solve, by the way, is a problem that my high level client experiences, which is she deeply wants to fill out her year long group programs or masterminds. And they could be six months long, but she wants to sell her high ticket group programs. She wants to sell them out. So you can see how I'm targeting very specific things that only my high level person would want. I'm not talking about make 10k months on Instagram. I'm talking about sell out your high ticket group coaching programs specific. So when they get onboarded into our email sequence, they get first those three options. Then the rest of the emails, there's about 15, 16 emails that go through. The rest of the emails in each individual email, I'm providing value. So I'm sending them to podcast episode. I'm sending them to the individual low ticket offer again, but this time it's not all three of them. It's just one. I'm sending them to, again, any free resource that we have via the podcast. And occasionally I'll send them to in the sequence to our Instagram for some value from an Instagram live that I did. Now, here's the interesting part about this. All of the resources that I send them to. So when I send them to our podcast, our podcast loops back to the low ticket offers that we have. And when they loop back to the low ticket offers, here's what happens next. So let's say someone goes to our low ticket offer page and they opt in, but they don't buy. The next thing that happens is that they get put on an abandoned cart funnel. And inside of this abandoned cart funnel, I'm essentially telling them how incredible the offer is, client results from the offer. So social proof and screenshots of people liking it. And I'm talking about why the work that I'm teaching on inside of that training, aka the vehicle, is what they need in order to get the results that they're looking for. The next step is, let's say they go to the sales page though for the low ticket offer, whether it's from the email or from the podcast or from my Instagram, let's say they do buy it. Once they do buy it, we're then sending them to an email sequence long and it invites them to our year-long experience and once they buy our low ticket offer for the next seven days they're putting on an email sequence that tells them their credit is expiring and when they reply credit via email the team will email them a custom link so that they can join our new year-long program called the Freedom Queen Experience. This has resulted in a six-figure launch just from this. That has made the sales process so simple. And here's the best part, is that people are constantly now signing up for the Freedom Queen experience. It's a year long without me promoting it. Why? Because people are coming in, buying our low ticket offers, getting the email sequence, upselling to the Freedom Queen experience, and then they're in there and then they're going to upsell to other programs. Now, let's say the other option is, let's say someone opts into your low ticket offer, but doesn't buy, and you put them through the abandoned cart funnel to get them to buy the low ticket offer. But let's say that they never do, then you can offer them other low ticket offers, right? This is where we keep them on our main welcome sequence and we just send them other low ticket offers. But now let's say they buy the low ticket offer, but don't upgrade to your mid ticket program that you're giving them the credit to buy for. You have an option to downsell them to something else. So what we did is we downsold. So let's say you bought a $27 offer and you didn't upgrade to the $222 a month program. But what we offer them is a $111 offer downsell one time. And it's an amazing mini course. And you can do this with, I'm sure you have in your library, tons of different programs that you have just sitting there. If you're already promoting some of these low ticket offers, you might as well have them upsell into your core offer or downsell into a passive program. And that's going to bring in so much extra income for you. I live by once impossible, now easy. There are so many things that you can be doing inside of your business beyond just what we're talking about with the email system that creates an easier life and an easier business. And outside of creating this email ecosystem is one thing is by creating a high end movement, something that you're known for in the marketplace. Because when you're known for something and you have that one thing, it's like, oh, this is your specialty. This is when I think of this person, I think of this. It spreads so much faster. Your work becomes more valuable because it's unique in the marketplace. It's different. It's the diamond. Like when I go to Dior, they don't have many options on their racks, on their shelves. But they're high priced. Because the less the quantity, the higher the value. So less actually is more. If you're trying to be known for everything in the marketplace, you're the pawn, not the queen. And that is one way that you can make your business easier is just by becoming known for something. When they think of your name, what do they think of? And then you double down on that messaging and you plug that into your feed content and you plug that into all of your work. You plug it into your podcast and you plug it in and you plug it in everywhere and you put it in all the different areas that you speak. And then you add in systems like your email sequence piece. Then you have low ticket offers selling for you and passively upselling them to your other core offers and downselling them to your other programs. And then you're constantly waking up to new people buying your offers without you even promoting it publicly, which is so incredible. If you got value out of this and you are absolutely loving these episodes, save it, share it, send me a message and tell me how much you love this episode and the value you got out of it. And I will see you in the next one.