MYM 223 | Niki Hutchison: Launching with Confidence, Visibility & Simplicity Artwork

Make Your Mark Podcast

So the big question is this...how did some of the world's top entrepreneurs build, grow, and monetize their businesses whilst standing out from their competitors? Join me, Kay Suthar, as I delve into the world of AI, and all things podcasting. We'll explore how these technologies are revolutionizing community building and changing the podcasting landscape. With expert guests, we'll dive into a wealth of business strategies, to the latest in artificial intelligence. Together, we'll discover the secrets to creating a loyal following, scaling effectively, and positioning yourself as an industry leader in this evolving digital era. This podcast is not just about the future; it's about equipping you with the tools and knowledge to thrive in the present and innovate for tomorrow.

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Make Your Mark Podcast

MYM 223 | Niki Hutchison: Launching with Confidence, Visibility & Simplicity

October 29, 2025 • Kay Suthar • Episode 223

0:00 | 34:57

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In this episode, Kay talks with marketing and launch strategist Niki Hutchison about visibility, growth, and launching offers without burning out. Niki shares her journey from advertising strategist… to running a kids’ hip-hop dance company with 3,000 students a week… to building a marketing agency and becoming “everywhere” online. She opens up about what success really means, how she manages business, events, travel, and family, and why support and boundaries are not optional when you’re scaling. Then we get into launching: what a launch actually is, why you don’t need a huge list, and how to sell your offer in a crowded market by building trust and showing up consistently.

What to expect in this episode:

(00:00) – Success: why most entrepreneurs don’t feel “successful”
(04:10) – From toxic boss to business owner: building a dance company, then pivoting into marketing
(08:30) – Growing visibility fast and showing up “everywhere”
(10:20) – Travel, events, moving house, and still running a business
(13:40) – Rest, boundaries, and giving yourself permission to slow down
(17:00) – Launching 101: a launch is just a focused campaign
(19:30) – How to launch without a big audience
(22:40) – Prep. Promote. Prod. (Niki’s 3-phase launch method)
(24:30) – Following up without being “pushy”
(25:30) – Why buyers take longer to trust you now
(30:10) – Launch Like a Pro event

About Niki Hutchison

Niki Hutchison is a marketing strategist, launch expert, speaker, and founder. She helps business owners plan and sell their offers with focused marketing campaigns (launches) that actually convert. She’s built multiple businesses, hosted live events, and now teaches entrepreneurs how to create demand for their offers using clarity, consistency, and trust not pressure.

Connect with Niki Hutchison

Website: nikkihutchison.com
Podcast: From Overlooked to Fully Booked
Instagram: @nikihutchison
Live Event: Launch Like a Pro (London, 10 Nov)

Connect with Kay Suthar

Website: https://makeyourmarkagency.com/

Podcast Website: https://www.makeyourmarkpodcast.com/

LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/

Facebook Group: https://www.facebook.com/groups/482037820744114

Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com