Make Your Mark Podcast

So the big question is this...how did some of the world's top entrepreneurs build, grow, and monetize their businesses whilst standing out from their competitors? Join me, Kay Suthar, as I delve into the world of AI, and all things podcasting. We'll explore how these technologies are revolutionizing community building and changing the podcasting landscape. With expert guests, we'll dive into a wealth of business strategies, to the latest in artificial intelligence. Together, we'll discover the secrets to creating a loyal following, scaling effectively, and positioning yourself as an industry leader in this evolving digital era. This podcast is not just about the future; it's about equipping you with the tools and knowledge to thrive in the present and innovate for tomorrow.

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Make Your Mark Podcast

MYM 228 | Michael Dargie on Brand DNA, Messaging Mistakes & Making Your Audience Care

December 03, 2025 • Kay Suthar • Episode 228

0:00 | 30:36

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In this episode, Kay Suthar sits down with Michael Dargie brand strategist, improviser, and founder of Make More Creative to break down what your message should actually be about if you want your audience to care. Michael explains why most businesses don’t really know who they are, how brands accidentally make their messaging about themselves, and why improvisation teaches some of the most powerful branding lessons in business. They also dive into the Brand DNA, the four WHs every business must answer, and why trying to be everywhere online is the fastest way to dilute your impact instead of growing it.

What to expect in this episode:

(00:00) – Helping small businesses show up like the big players
(04:10) – Why most brands don’t actually know who they are
(08:20) – Should you really be on every social media platform?
(12:45) – The Brand DNA explained
(17:30) – Your message is about your audience — not you
(21:10) – Creating expectations that engage and connect

About Michael Dargie

Michael Dargie is an improviser, emerging stand-up comedian, and the founder of Make More Creative, a branding and creative agency dedicated to helping small- to medium-sized businesses show up with big-brand confidence. With over 38,000 hours of teaching across disciplines ranging from art and design to business and branding, Michael brings a uniquely creative approach to helping entrepreneurs communicate with clarity, confidence, and personality.

Connect with Michael Dargie

Website: https://www.makemorecreative.com/
Website: https://michaeldargie.com
LinkedIn: https://www.linkedin.com/in/michaeldargie/
Email: info@makemorecreative.com
Free Gift: https://makemorecreative.com/uncensored/

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com