MYM 240 | Patrick Twitchett on Efficiency, Optimisation & Why Less Really Is More Artwork

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MYM 240 | Patrick Twitchett on Efficiency, Optimisation & Why Less Really Is More

February 25, 2026 • Kay Suthar • Episode 240

0:00 | 22:42

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In this episode, Kay Suthar sits down with Patrick Twitchett to break down why efficiency and optimisation should be at the core of every business. Patrick, founder of CASE MASTERMIND and widely known as “The Simplifier,” shares how entrepreneurs can increase income, reduce unnecessary costs, and simplify operations without sacrificing growth. They explore the power of masterminds, the principle that you are the average of the five people you spend the most time with, and why proximity can dramatically shift your results. Patrick also dives into the difference between to-do lists and calendars, how to properly calculate your professional rate, and why outsourcing is often the smartest financial move you can make. If you’ve ever felt overwhelmed, overworked, or stuck in complexity, this episode is your reminder that less really is more.

What to expect in this episode:
(00:00) – Why efficiency and optimisation drive business growth
(04:10) – Lessons from Rich Dad Poor Dad and Think and Grow Rich
(07:40) – Living by the principle “less is more”
(11:20) – The real difference between to-do lists and calendars
(15:00) – How to calculate your professional hourly rate
(18:50) – Why outsourcing can actually make you more money
(22:30) – The power of masterminds and proximity
(26:40) – A mastermind member repurposing a marketing strategy in real time

About Patrick Twitchett

Patrick Twitchett is the founder of CASE MASTERMIND. He helps entrepreneurs optimise costs and improve income through his consultancy service Simplies, combining the words simple and supplies. Known as “The Simplifier,” Patrick supports business owners in streamlining operations and building stronger financial foundations. He also speaks regularly on the CASE Broadcast alongside Melvyn Manning as MēL and PāT, discussing business growth and personal development.

Connect with Patrick Twitchett

Website: https://www.casemastermind.co.uk/
Email: patrick.twitchett@simplies.co.uk
Facebook Group: https://www.facebook.com/groups/CASEmastermind/
Instagram: https://www.instagram.com/case_mastermind/
YouTube: https://www.youtube.com/channel/UCW0rA_8xhXgFZZApcG4QXsw
Twitter: https://twitter.com/CASEmastermind
LinkedIn: https://www.linkedin.com/company/casenetworking/

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Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

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