MYM 241 | Ian Moyse on Why Sales Is About Listening, Not Convincing Artwork

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MYM 241 | Ian Moyse on Why Sales Is About Listening, Not Convincing

March 04, 2026 • Kay Suthar • Episode 241

0:00 | 35:50

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In this episode, Kay Suthar sits down with Ian Moyse to unpack why sales is not what most people think it is. As Chief Revenue Officer at ONEUP Sales, Ian challenges the traditional view of high-pressure selling, non-stop cold calling, and obsessing over numbers. Instead, he explains why sales is not about convincing anyone of anything. It is about listening, understanding, and delivering value. Ian shares why many sales teams get stuck focusing on metrics rather than meaningful conversations, what needs to change in modern sales environments, and why active listening is one of the most powerful skills a salesperson can develop. If you have ever thought sales felt pushy or uncomfortable, this episode will shift your perspective completely.

What to expect in this episode:
(00:00) – Why sales is not rocket science
(03:40) – The problem with non-stop calling in sales teams
(07:15) – Why people obsess over numbers in sales
(11:20) – Why sales is not about convincing
(15:10) – The power of active listening in sales
(19:30) – The type of interaction customers do not want
(23:45) – Delivering value and exceeding customer expectations

About Ian Moyse

Ian Moyse is Chief Revenue Officer at ONEUP Sales. He began his career in sales at the age of 20 and quickly progressed into management by 23. Over the years, he has developed into a respected Sales Leader within the Cloud industry, mentoring teams and helping individuals exceed expectations. Passionate about sales as a skilled profession, Ian continues to learn, compete, and deliver value at the highest level. He is also an experienced keynote speaker known for bringing energy, insight, and practical wisdom to every stage he steps onto.

Connect with Ian Moyse

Website: https://www.oneupsales.co.uk/
LinkedIn: https://www.linkedin.com/in/ianmoyse/
Email: ian.moyse@oneupsales.co.uk
Twitter: https://twitter.com/imoyse
Facebook: https://www.facebook.com/imoyse
Instagram: https://www.instagram.com/ian_moyse/
YouTube: https://www.youtube.com/c/IanMoyse1

FREE Gift from Ian

Learn more via ONEUP Sales:
https://www.oneupsales.co.uk/

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com