What do people say about you when you leave a Zoom call or physical room?

Why should you even care?

First, you shouldn’t care what other people think.

I’m not talking about being liked. I’m talking about your personal brand. And you might be thinking… Elaine, I have (or want) a full-time job. Why do I need a personal brand?

Personal brands aren’t necessarily social media lifestyle shots and brand partnerships. Although, you know I would take a Target partnership in a heartbeat ;)

A personal brand is the intersection of your skills, your values, and the impression you leave on people everywhere you go. When you have a strong personal brand, your name comes up when you aren’t in the room, and the opportunities start stacking up.

When it comes to your career, a personal brand makes an impact when you’re:

• Looking to get a raise/promotion
• Finding a new job/industry
• Or getting a new client

For example, personal branding has led to:

• My client getting a $25k raise because she put together a memo of all the things she’s done and exceeded within a year and had colleagues who raved about her
• When another client changed industries, he got a job cause of a referral
• And for my own business, the majority of my clients are referrals AND renewals

I recently interviewed my friend, #GIRLDAD, and Visa's Vice President of Global Brand Partnerships and Advocacy, Matt Story.

Matt is a dedicated husband to an entrepreneur, father, podcast host, investor, and marketer. He is a sneakerhead and loves Peloton and basketball.

In this podcast, Matt shares how:

• He used his personal brand to transition from working at P&G (a consumer company whose brands include the deodorant Secret and soaps like Dawn) to working in the financial industry with Visa.
• He was intentionally finding companies with the right mentors, sponsors, advocates, and peers to help him where he is now, especially as a person of color
• He uses his personal brand to connect with his colleagues and clients

What We Cover in This Episode:

• Understanding Personal Branding
• The Power of Personal Branding in Building Relationships
• How the Role of Mentorship and Sponsorship Can Help Build Career Progression

If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/call

Resources Mentioned:
Subscribe to the Business & Career Diaries Newsletter: elainelou.com/join

Where We Can Connect:
Apply to the Business & Career Mastermind: elainelou.com/mastermind
Schedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/call
Follow the Podcast on Apple: WOC and Allies: Business and Career Realtalk
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Follow Elaine on Instagram: @elainelou_