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WOC and Allies: Business and Career Realtalk
Struggling with what to do next? Need honest realtalk cause you're tired of the curated highlight reels on the socials? And want strategies to get out of your own way?
Your host, Elaine Lou Cartas, a first-generation Filipino immigrant, is an award-winning Business and Executive Career Coach for women of color and allies. Elaine is like you - she’s been fired, quit jobs, changed careers three times, and been in debt. Elaine’s success story? She’s always done what’s true to herself and wants you to know it’s possible too. She’s a former grassroots organizer and nonprofit fundraiser who raised $11 million.
LA Weekly awarded Elaine as the #1 Thought Leader in 2023, and MSN recognized her as the Best Leadership & Executive Coach in 2024. Elaine has online courses with LinkedIn, Duke, Brown, Penn and USC.
On the WOC and Allies: Business and Career Realtalk™ Podcast (formerly known as the Color Your Dreams podcast), Elaine reminds you that your definition of happiness in work and life can evolve. Elaine's podcast guests include team members, clients, friends, and even family members who discuss real challenges and how they honored their own voices. As a business owner and career leader, this podcast is here to help you overcome overwhelm, while protecting your peace. So bring your coffee, tea, or boba for some realtalk every other Thursday! @elainelou_ // www.elainelou.com
WOC and Allies: Business and Career Realtalk
49. BTS of My Brand Evolution and Why It’s More Than a Logo with Tiffany Neuman
Do you have an established brand or are you trying to figure out your branding for the first time? Either way, this episode is packed with branding advice that you can use for years to come.
The thing about branding is that it evolves over time just like you do as a human being! You’re meant to evolve and the same goes for your business.
In this episode, I’m joined by my brand strategist Tiffany Neuman to discuss how my brand has evolved over the last six years so you can see what a brand evolution looks like. This episode will show you what you can do to update your brand and keep it true to your values over time.
Tiffany Neuman is a visionary branding strategist who helps highly-motivated women entrepreneurs up-level their businesses. After 15 years in the corporate world working with brands like FedEx, Adidas, and Burt’s Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Tiffany now works with clients across the globe to help them 10x their sales and shine even brighter in their niches.
Topics covered in this episode include:
- The importance of creating the foundations for your brand
- How to choose your brand colors
- Why you need to trademark
- What you need to know about logos
Tune in to find out what I’ve tweaked, what I’ve deleted altogether, and what I’ve done to stay in alignment with my present voice, all with Tiffany’s expert guidance.
Show notes are always available at elainelou.com/podcast/49.
Resources Mentioned:
Brand Evolution Slides: https://drive.google.com/file/d/1dANLYSlXT9wsX08hHVXhhCxp-0hW2GdR/view
Visit Tiffany’s Website: https://yourlegacybrand.com/
Join the Legacy Lounge Collective: https://yourlegacybrand.com/legacy-lounge-collective/
Listen to The Legacy Lounge Podcast: https://yourlegacybrand.com/podcast/
Follow @tiffanyneumancreative on Instagram: https://www.instagram.com/tiffanyneumancreative/
Sign Up for the GIFS + Gifts Newsletter: www.elainelou.com/join/
Where We Can Connect:
Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for you: https://elainelou.com/innercircle
Schedule a call with me: https://elainelou.com/call
Join my weekly Color Your Dreams Newsletter: http://elainelou.com/join
Follow Along on Instagram: https://www.instagram.com/elainelou_
Follow Along on Facebook: https://www.facebook.com/iamelainelou
Connect on LinkedIn: https://www.linkedin.com/in/elaineloucartas
