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WOC and Allies: Business and Career Realtalk
Struggling with what to do next? Need honest realtalk cause you're tired of the curated highlight reels on the socials? And want strategies to get out of your own way?
Your host, Elaine Lou Cartas, a first-generation Filipino immigrant, is an award-winning Business and Executive Career Coach for women of color and allies. Elaine is like you - she’s been fired, quit jobs, changed careers three times, and been in debt. Elaine’s success story? She’s always done what’s true to herself and wants you to know it’s possible too. She’s a former grassroots organizer and nonprofit fundraiser who raised $11 million.
LA Weekly awarded Elaine as the #1 Thought Leader in 2023, and MSN recognized her as the Best Leadership & Executive Coach in 2024. Elaine has online courses with LinkedIn, Duke, Brown, Penn and USC.
On the WOC and Allies: Business and Career Realtalk™ Podcast (formerly known as the Color Your Dreams podcast), Elaine reminds you that your definition of happiness in work and life can evolve. Elaine's podcast guests include team members, clients, friends, and even family members who discuss real challenges and how they honored their own voices. As a business owner and career leader, this podcast is here to help you overcome overwhelm, while protecting your peace. So bring your coffee, tea, or boba for some realtalk every other Thursday! @elainelou_ // www.elainelou.com
WOC and Allies: Business and Career Realtalk
103: How to Make Consistent Income Without A Big Social Media Following
“I’m NOT an influencer. I don’t have a million followers.”
That’s exactly how I started my talk at the Rize Credit Union Event on, “How to Get Consistent Customers.”
“I don’t have a million followers. Actually, majority of you didn’t know who I was before this event. And you know what? That’s GREAT NEWS for you, because building a sustainable business doesn’t require a massive following -- and I’ll coach you through you.”
Good news for you, the replay of this talk is on Apple and Spotify.
Despite not having a million followers, here’s what I’ve accomplished:
- Raised millions of dollars for political campaigns and nonprofit organizations from my first business (I was a former fundraiser)
- Built a successful and sustainable coaching business where I’ve now served 10k+ clients in 58 different countries
- On track to hit hit multi-six figures from corporate contracts in 2025
What You’ll Learn in Episode 103:
- How I landed my first customers in every organization I’ve worked for (spoiler: no website or social media required!).
- The secrets to showing up authentically on social media without feeling fake or forced.
- Why letting go of attachment to outcomes will transform your business.
- Real, actionable steps to start or scale your business sustainably.
This episode isn’t just theory—it’s packed with practical advice and real talk.
My Rize Credit Union talk turned into a group coaching session, giving entrepreneurs actionable strategies in real time and you can listen to this on Apple or Spotify.
So, if you’re curious about my coaching style or simply want to stop following "guru" advice and start building a business that works for YOU, this episode is a must-listen.
If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/call
Resources Mentioned:
Rize Credit Union
https://www.linkedin.com/in/elaineloucartas
https://www.instagram.com/elainelou_
Where We Can Connect:
Apply to the Business & Career Mastermind: elainelou.com/mastermind
Schedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/call
Follow the Podcast on Apple: WOC and Allies: Business and Career Realtalk
Follow the Podcast on Spotify: WOC and Allies: Business and Career Realtalk
Follow Elaine on Instagram: @e
