In The Club - The Kids' Activity Business Podcast
In the Club is your go-to podcast for growing a kids activity business. Whether you run a dance school, manage a football academy, or operate a gymnastics club, we share practical strategies to help you thrive.
Hosted by the team behind ClassForKids—the award-winning class booking system trusted by 4,500+ children’s activity providers—each episode delivers expert advice, marketing tips, and real success stories from across the industry.
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In The Club - The Kids' Activity Business Podcast
EP 41: Golden Dance Awards - Celebrating Dance's Unsung Champions
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Dance isn't just what happens on stage – it's the culmination of countless hours of dedication from teachers, parents, choreographers, and an entire community working behind the scenes. This week, we're diving into a partnership that celebrates these unsung heroes of the dance world.
Meet Danielle and Catherine, the powerhouse duo behind the Golden Dance Awards, whose infectious energy and unwavering commitment to the dance community made them natural partners for Class for Kids. Recording from the sunny SETU Arena in Waterford, Ireland, we explore their remarkable journey, from securing national television appearances to gracing the pages of publications like VIP and Gossie.
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Podcast Intro and Team Updates
Speaker 1well, guys, finally done it. I seem to have been left at my own. Rebecca, my co-host of many, many years, is off on maternity leave still, but she will be back soon. And Brian, our videographer, has left the company. Brian has been on to work at an agency for video and we're delighted for him. Brian was a powerhouse here. You'd have seen him on the podcast for the last year or so and, yeah, good luck and we're delighted for him. Brian was a powerhouse here. You'd have seen him on the podcast for the last year or so and, yeah, good luck and we wish you all the well, brian.
Meeting the Golden Dance Awards Ladies
Speaker 1But yeah, it leaves me myself doing intros and outros myself. I suppose I could kind of talk to myself. Hello Stephen, how are you? No, straight away, there's kind of madness lurking there, so we won't do that. This podcast's good, though. We've got a great one for you with the ladies from the Golden Irish Dance Awards. We have Danielle and Catherine. These two girls we met at Perform Ireland back in February. Immediately, we knew we were going to be able to work with them, and what we are doing is sponsoring both of their events in Dublin and Ireland this year Without further ado. Let's get a little look at them and a little listen, if you're just listening. We caught up with them in Waterford at Perform South in Ireland just this weekend past. Oh, we're such jet-setters. This is the SETU Arena in Waterford and great little chat. Enjoy. We are here at the SETU Arena in Waterford in the south of Ireland.
Speaker 2Is that right? The sunny southeast.
Speaker 1It really is sunny. You've not got that on the camera just now because if we flipped it around it would just be too bright. But anyway, I digress. I am here with the lovely ladies from the Golden Dance Awards.
Speaker 2Hello, how are yous?
Speaker 1We're so excited to see you again after Dublin. Well, the last time we seen each other, we talked about maybe doing things together, and now we're doing things together.
Speaker 2And what's that? Oh, my word, we are. Yes, yay, we Class for Kids are our title sponsors for the Golden Dance Awards, ni and the.
Speaker 3Golden Dance Awards Ireland.
Speaker 1So we're so lucky. We are so lucky, no we're so lucky. I'm going to fight you.
Speaker 3Really.
Speaker 1We're going to be a fight on camera. Yes, oh, goodness me.
Speaker 2My money is on Danielle.
Speaker 1The Scottish versus the Irish. Yeah, after we met last time, it was clear to me that we could definitely be working together, and our partnerships manager was in touch with you guys, and now we are fully in bed and working on the awards with you guys.
Speaker 1It's going to be fantastic, I mean, what I have to say is you are the best promoters of I mean, like you've been on, explain where you've been, because we know you've been on tv and we keep just getting sent articles from various publications that you are managing to yourself, yeah, with our pr lady, so valerie rowe okay has us all over the place.
Speaker 3We were in VIP, we were in gossie, we were in everywhere. You name it. We've just been everywhere.
TV Appearances and Media Coverage
Speaker 2So we've been every corner of Ireland, in all of the local and national press, and we even were on TV. Television so nerve-wracking.
Speaker 1Was it? Well, tell us a little bit about how that happened before. No, right, okay. How did it come to be? Was it a big deal? Was there hair and makeup trailers?
Speaker 2Well, do you know? We have a PR lady up in the north, michelle McTiernan, who we are so fortunate to have for a second year. Shout out. And Michelle managed to secure Danielle and myself a new TV.
Speaker 3Yeah, and I think it's a big accomplishment for us, because you don't always get on to the TV. No, no, I mean.
Speaker 1I don't think that anybody that we worked with in the past has managed to get like that kind of promotion and things.
Speaker 3So for that, and going into our second year is a huge compliment for me and Catherine. Well, we do, we don't stop working.
Speaker 1Yeah, I think it's clear that you don't stop working. I mean, we, we watch from afar and we can see that we put everything into it.
Speaker 3We just care so much about it.
Speaker 1We really do yeah well, you can see it, and I think that what the reason that we wanted to work with you guys as well it was. When we talk about being the backstage, kind of behind the stage management kind of software, your awards are really based on communities in the backstage. So explain a little bit about that, like so it's not necessarily, as you say, like best dancers best, this best. That it's more about like there's even technical people involved. Yeah, yeah everything, yeah.
Celebrating Dance Industry's Unsung Heroes
Speaker 2So we are about all the young son heroes. So everybody behind the dancers, you know the dance teacher, the know the dance teacher, the choreographers, the dance studios, the dance competitions, even the dance parent, because Nobody can show. We are only here because of our dance parents, who believe in the dance industry and the dance landscape across the whole of Ireland. So we are the dance photographers as well the dance costume designers. We are embracing everything that is in dance and we want everybody to get on board because we feel it's their time to be recognised.
Speaker 1It absolutely is. Yeah, and I mean with the parents. It's the parents that use our software, it's the kids that are out there. So there's so much. It's a horrible word. What word am I going to say?
Speaker 2synergy it's a horrible kind of marketing word which just feels so bad.
Speaker 1There's so much between us that we're sharing the same kind of values.
Speaker 2It's togetherness, togetherness, oh, that's better yeah, better, that's your new word.
Speaker 3I'm going to do that. Yeah, togetherness, imagine saying that in a marketing meeting If I'm sitting trying to go.
Speaker 1okay, we're going to have to do this and this and this. It's all about togetherness. They're just going to go.
Speaker 2Yeah, that's a new word, and it is. And our wee what's Up group is brilliant because you know we love firing in out to Seema.
Speaker 1Who's not here?
Speaker 2but she will, she will, she will be over, and we can't wait to be at the awards um, yeah it's going to be good.
Speaker 1I can't wait to be there, can't wait for us to.
Speaker 3I can't wait to have a wee drink, yeah, you know, and just relax and chill and enjoy a good night do you guys get to do that?
Speaker 2with a collective side. You know what? And we have to be really honest. Yeah, we, like everybody else, we work seven days a week. Yeah, there's no downtime and if you are, maybe if you have an evening to yourselves and I know this is for everybody in the dance industry you're doing admin. You are constantly doing something and it's brilliant and you have to be all in.
Speaker 1It's the passion within this community. Right and it's so. I mean it's not up until now we've been very uk focused. Now we're very kind of both ireland, uk focused no matter where you go, it's the passion in this industry. It's insane and you find that, like a lot of a lot of the teachers um, they've the passion that they've got just spills off onto the kids and then those kids will might one day in the clubs and be around the clubs.
Speaker 3I think teachers don't just show up. There's so much work behind the scenes from your choreographing. You can't just show up to a class. You have to prepare before you get in there. So it's all of that stuff that maybe parents don't see and they don't understand which we do. We know where they're coming from. So, again, this is why we need these awards.
Speaker 2That's what we're acknowledging, all of this hard work.
The Awards Process and Timeline
Speaker 1But you're right, the parents might not know about all that going on. At times it's a kind of drop-off pick-up. Did you have a nice time, kids? Yes, you had a nice time, but everything that's going into it it's different from a lot of other sports as well I don't know if you class it as a sport. Would you class it as a sport? It's a sport activity can I be honest?
Speaker 2I think I'm right in the middle between a sport and an art, because I think it's pure athleticism. I was remiss of me not to say art there, because of course it's an art form.
Speaker 1But you're right, it is athleticism. Honestly it's a bit.
Speaker 3Of course it's an art form. Yeah, yeah, but you're right, it is athleticism. Yeah, honestly, it's a bit of both, yeah it's a sport and an art we're defining.
Speaker 1Dance here, on the spot.
Speaker 2Yes, take our word for it. You know, rick dancing was in the olympics this is true.
Speaker 1What was?
Speaker 2her name?
Speaker 1um oh uh, it was a really silly name, she had oh, I can't remember what it was a really silly name, shad.
Speaker 3Oh, I can't remember what it was, and she was a really silly dancer.
Speaker 1Yeah, I think that did. She troll the world. Yeah, they were quite clever. Yeah, but yeah, yeah, yeah, if it's in the Olympics, it's, it's a sport there, you go?
Speaker 2that's your answer. It's evolving and it's the fastest growing activity in Ireland. Is that right? Activity in Ireland?
Speaker 1Is that right?
Speaker 2Yeah, yeah.
Speaker 3And we're so lucky, we're so blessed to have you Class for Kids on board with us.
Speaker 1We're delighted we genuinely are and you're very easy people to work with. It's not always the case you ones out there know who you are.
Speaker 2Because we can be divas.
Speaker 1So can we.
Speaker 2Can we also say what's so exciting? That Class for Kids are now in Ireland and you need to go on and follow their Instagram page because we're doing this. They are amazing. The amount of engagement Class for Kids are doing with everybody throughout the dance industry is amazing, so we would ask you all to get on and give them a wee follow, because they've actually got a few exciting ventures coming up oh, we've got plenty.
Speaker 1And you know what? There is no cue card behind this camera for you to read that was unprompted, and that's why we love you guys. Thank you. Tell us how people can like. What's the next steps then, with them around the world for our Ireland awards.
Speaker 3Our nomination process has opened, so, yep, so everybody can now enter. It's free to enter, there's no cost. So you can enter all of the categories. Once that is closed, on the 19th of May. 19th of May, it will all be sent to our judges. Our judging day then is taking place in 1st of June, and they will then condense it all down and shortlist it. We will then contact the shortlisted people from who the judges have selected. We will give them a little phone call, let them know they've been shortlisted and that they are invited to come along to the event.
Speaker 3So many people out there on tenderhooks waiting on these calls so exciting a wide range of judges from different dance styles and backgrounds, which is so important to us. That's not just someone from one dance style, because our awards incorporate every genre of dance, so it's really important to us to have someone from all backgrounds fully, fully, inclusive of all dance.
Speaker 1That's it. So, lastly, when is the date for the first one? Because I need to know when I'm getting this Tuck's booked.
Speaker 2Saturday, the 13th of September in Castle Knock Hotel in Dublin. Glitz and glam.
Speaker 1Glitz and glam.
Speaker 3I cannot wait, none of this gear. You'll see me a little bit better in that one.
Speaker 1Tuxed, I'll be wearing my frock, I'll be lovely.
Speaker 2Will it be a pink suit?
Speaker 1Could well be. If they want me to be on brand. There's going to be some pink in there, isn't there?
Closing Thoughts and Event Anticipation
Speaker 1Yeah, absolutely Guys thank you, so we'll see you soon. Yeah, thank you. Thank you, didn't I tell you? They were wonderful ladies, absolutely brilliant. We're delighted to go and be working with them and we'll be back and forth over to Ireland jumping that pond an awful lot more because, if you don't know, we're based in Glasgow, so it's not that far a flight.
Speaker 1I don't like flying though anybody that works with me knows that. I literally turned round the other day when we were on the flight back and showed one of my colleagues my hands and was like, look, and they were very sweaty and it wasn't nice. I'm not terrified of it. I just get quite nervous on the way up, way down's fine, way down's fine. But anyway, yes, I digress. I digress when I'm here myself because it is kind of lunacy. I feel like a madman in the room myself. I hope you enjoyed that podcast and we'll have far more to come from these guys as we go over to the events later in the year. Really, really good partnership. We've got there thanks to our partnership manager, seema, who's also not here today. She's on holiday, otherwise I, who's also not here today, she's on holiday, otherwise I'd have her plonked here. But yeah, great to catch up with them and I'm going to do a very, very, very lonely and sad sign off.
Speaker 2Bye, see you next time.