Marketing Overview Discussion

Scott and Lori introduce and explain a new flow chart for advisers to use as a tool to determine if their communication is marketing under the new rule, what is impermissible under the new Marketing Rule, and what sorts of information specific kinds of marketing must disclose.  Additionally, the tool includes templated sample disclosures to help advisers craft disclosures for their own marketing content based upon the particular information it contains.  Finally, Lori and Scott briefly discuss the new SEC alert related to the Marketing Rule and the information they have about its developing adoption in the States.