Is the Indian Consumer Ready for Pre-owned Luxury?

Since 2014, over a dozen digital luxury resale platforms have emerged in India. These are specialised digital platforms for trading pre-used merchandise of global luxury brands including bags, clothes, shoes, jewellery and accessories. A parallel economy, circular in nature, is shaping up and should get defined more sharply in the years to come with resale, repair and recycling as some of the key tenets of the sustainable fashion movement. In this podcast, Anvita Mehra, founder of pre-loved luxury retailer Confidential Couture speaks with Suruchi Khubchandani and offers insights on the shifting consumer values that support this evolving market, the impact of first-hand prices on second hand goods and how pre-owned retail can empower new luxury consumers. Part of Atlas of Affluence 2022.   

Download the Atlas of Affluence 2022 report here.