The Art of Subscription

Episode 5 - Retention, Retention, Retention!

June 01, 2022 Debbie Leishman/Bhavesh Vaghela
The Art of Subscription
Episode 5 - Retention, Retention, Retention!
Show Notes

It's been an interesting start of the year for streaming services.  Netflix has dominated the news about it's slow down in new customer acquisitions and loss of subscribers.  Industry commentators are seeing this as a watershed moment – so has the bubble burst for streaming services? Or, like most disruptive markets, is this just a natural maturity cycle.   In this episode we are joined by Gilles Domartini, CEO of Cleeng – the streaming retention specialists.  

In an engaging conversation, Gilles shares his thoughts on what’s happening in the streaming market and the parallels to other markets such as retail and telcos.  We also explore the shift from customer acquisition to customer retention and how streaming services can use data to drive loyalty.  

Listen now for some great tips on how to halt the avalanche of customer churn!