Austin Byler joins me in this special episode to talk about his elite mindset and how he helps develop others' mindsets. Austin provides excellent tips about imposter syndrome/limiting beliefs, finding joy during hard times, and you are more than the uniforms you wear. 

Austin Byler is a future author, professional speaker, and co-founder of Major League University, which focuses on developing the mental game of young athletes.

Austin's Links:
Twitter
LinkedIn
Instagram

Chelsea Bradley joins us to talk about her career in social media! Chelsea has over 14 years of experience as a freelancer working in both paid and organic social. We talk about the current frustrations of social media managers being forced to adapt to Reels and TikTok while also talking about life as your own boss. Many like to glamorize it, but Chelsea offers a realistic look into her career and how she built it. As a Padres fan and ocean photographer, Chelsea enjoys life in beautiful San Diego.

Chelsea's Links:
LinkedIn
Twitter

Camber joins us to discuss combining her two passions of marketing and educating female (or those who identify as such) hoopers. Camber started Cut Down The Net to educate these young athletes on topics such as NIL, financial literacy, personal branding, social media marketing, creator economy, mental health, performance anxiety, health & wellness, etc. We dive deeply into the NIL and the new world where amateur athletes can now profit off their own brands.

On top of Cut Down The Net, Camber works in marketing for Give WP. Outside of work, she enjoys staying active by swamping, playing/watching sports, and keeping up with her two teenagers. 

Camber's Links:
LinkedIn
Twitter

Ky Sisson joins me to talk about what goes into producing and creating a tv show in these digital times. Ky is the producer of this award-winning tv show and is also responsible for recruiting and maintaining partnerships. He brings up some great points about content creation that are useful for any content creator. 

In this episode, Ky also gives some tips on balancing work and life a little bit better, as well as his recently found love of motorcycles. 

Ky's Links:
LinkedIn
Aging and Awesome
A and A Media Group

Christina Jovanna Olivarez joins me to talk about the new video content we are seeing on Instagram and TikTok. While many are bashing Instagram lately, we focus our conversation on the positives. Christina and I start with what Instagram was and discuss what it has transformed to be. Christina also has tips on what content types work and the formatting you need for success.

Christina is an award-winning Social Media Strategist, TEDx Speaker, Founder & CEO of The Social Butterfly Gal, and Co-Founder of Hustle + Socialize. Outside of work, Christina enjoys living in San Antonio, Texas, and loves traveling abroad. 

Christina's Links:
Twitter
LinkedIn
Instagram

Dakota Snow joins us in this episode to discuss his career journey and the challenges he's tackled along the way. Dakota doesn't just look to accomplish something, but he accomplishes new things at a very high level. He has a lot of helpful tips for those wanting to try new things.

Dakota is a professional photographer who was the Director of Marketing at Jackson Automotive Group. He is now facing his next challenge, starting up Lots Of Good Ideas with his new business partner. 

Dakota's Links:
Twitter
LinkedIn
Lots Of Good Ideas

In this episode, we dive into the world of digital advertising with Harrison Hepp! We discuss the big differences between paid search and paid social, creatives, and targeting. Harrison also gives some red flags small businesses should look for when working with an agency or professional.

Harrison's Links:
Twitter
LinkedIn
Website
Business Website

Duarte Garrido joins the podcast to discuss what is next for marketers to focus on. We talk about community, web 3.0, NFTs, content marketing, and more! We discuss which of these are red herrings and which are here to stay. 

Duarte Garrido has been a leader of social for Sky, Philip Morris International, and Coca-Cola HBC. He now joins Standard Chartered Bank leading their global social media efforts. 

Outside of work, Duarte is a father to an 11 month old baby girl and a 5-year-old Tibetan Terrier. He is an avid podcast listener, early riser, teetotaler, and health nut into meditation, sports, and routine. In his spare time, he reads up on marketing books. Duarte is also a lover of brands and a keynote speaker at various Marketing events.

Duarte's Links:

LinkedIn
Twitter

Fellow agency owner Carl Murray III joins us to open up season 2 of Marketing Chat! In this episode, Carl and Kevin go totally unscripted just going where the conversation takes them. Carl touches on personal branding, marketing vs sales, content marketing, and pricing strategy.

Carl founded his agency Endurance which is a strategy + content agency fixated on helping wellness and lifestyle brands stand out through authentic storytelling backed by data-driven insights. 

Carl's Links:
LinkedIn
Twitter
Instagram
Endurance

Jade Tambini joins us to talk about the gaps that exist in B2B marketing. One of the biggest gaps is with staffing where junior marketers are often left without proper guidance. Yet when things fail, they also get the blame despite not being set up for success. 

Jade is a mother of 2 who lives in Wales in the UK. She loves running, enjoys the beach where she lives, and finds passion in fiction writing/ modern poetry. Jade is also a multi-award-winning professionally qualified (CIM) Strategic Marketing Consultant with 17 years of experience in B2B marketing.

Her professional experience includes running an international marketing department as Head of Marketing for a division of FTSE 100 company, DS Smith PLC, plus a variety of businesses up to Director level.

Previously Chair of The Chartered Institute of Marketing (CIM), Wales board, Jade is a regular media commentator, and international event speaker with a passion for supporting junior marketers through University lecturing, live lessons, and mentoring.

Today she runs Tambini Marketing, a B2B Marketing consultancy specializing in helping small B2B’s grow through brand positioning and marketing strategy as well as working as an Online Educator and mentor helping B2B marketers navigate the twists and turns of their career.

Jade's Links:
Website
Twitter
LinkedIn
YouTube
Podcast
TikTok
B2B Marketing Clinic Free access when you use coupon code"MC"

Jason Bradwell joins us this week to talk B2B or business to business! In this podcast episode, we talk about how many brands have B2B marketing wrong. They focus on a quick sale with a small percentage of the population currently in the market for a product or service. Instead of providing value to the larger audience and being patient. Jason is also encouraging brands to utilize their leadership's and employee's social media presences. He even did an experiment providing three sales individuals with marketing support and got some pretty impressive results. 

Outside of work, Jason is a father and whiskey lover!

Jason's Links:
Newsletter
Twitter
LinkedIn
Website
Podcast

Kira joins us to discuss the topic of talking with our customers! We have so many different options, platforms, and technologies available to help in this process that it is important to have a solid plan. Kira drops a lot of wisdom in this episode on how to set that foundation, thoughts on automation, and not to bite off more than you can chew.

Not only does Kira have knowledge of marketing, but she also gives us some tips on how to better take care of our house plants!


Kira's Links:
Twitter be on the lookout for her Marketing Happy Hour Space!
LinkedIn
TikTok
Cancel Trash Marketing Newsletter 

Fresh off the Social Media Week stage Ivonne Aldaz joins us to talk about UGC or user generated content! We touch on how UGC is being utilized and the value it brings to the brands that can get their community to generate it. Ivonne addresses how you could build a foundation for success and what your expectations should be when launching your first UGC effort.

Ivonne works for Tint and is a host of Future Of Marketing which has a podcast of its own and a newsletter! Outside of work, Ivonne loves to travel and even promises to bring back her travel blog in this conversation!

Ivonne's Links:

LinkedIn
Twitter

Timothy Rodman, CPMM joins the podcast to talk about Growth and Demand Gen Marketing! In this episode, we touch on what Timothy feels are the main pillars for promoting growth in a marketing ecosystem. This includes email and social media marketing, attributing revenue to marketing, choosing a niche, plus the ever-changing marriage between marketing, sales, and your target persona.

Timothy is a Growth Marketing Manager for Rent Dynamics, a multifamily SaaS company set to improve the leasing experience for everyone. He enjoys 80’s music, time with his wife and daughter(s), and obsessing over what makes people tick.

Timothy’s Links:
Tim Allen's ACTUAL Twitter
Timothy’s Project Tracker
LinkedIn
Twitter
TikTok

Warren Laine-Naida joins the podcast to talk about SEO! For many of us, SEO can be a marketing term that causes us to cringe and comes in the form of spam emails. In this episode, we learn how SEO has evolved, what determines if a brand needs paid help, and so much more about SEO.

Warren is an SEO Consultant and professional educator teaching students about SEO and eCommerce. He enjoys crafting chocolate and writing outside of work.
 

Warren's Links:
Chocolate
LinkedIn
Twitter
Website
More Links

Jake Zachariah or JZ is a consumer of wisdom and a marketing professional that has continued building momentum on his career path. In this discussion, we talk a lot about his favorite pieces of wisdom he has gathered along the way. One of them was this bit of wisdom: "The path of least resistance builds the most momentum." My initial reaction to that statement was negative, feeling like it was saying go for the easy path, not the challenging one. JZ explained how that isn't the case and why it is an important mindset.

Who is Jake Zachariah?

He's a Product Marketing Manager for a SaaS company that serves the Real Estate Management industry (Multifamily and Commercial). JZ is also on a lifelong journey to learn as much wisdom from others as he possibly can. 

 

JZ's Links:

LinkedIn
Twitter

In this episode of Marketing Chat we are talking all about influencers with Kayley Reed! Kayley does an amazing job explaining the world of influencers starting from the ground up and giving you all the knowledge you need to know if you're a brand interested in utilizing influencers more!

Kayley has done TikTok strategy for John Krasinski’s Some Good News and Calm! She started Hermana Agency in which their influencers have worked with: Revolve, McDonalds, Covergirl, Steve Madden, Tiktok, Youtube Shorts, Amazon, Spotify, H&M, many more!

Platforms Mentioned:
Dovetale
Fohr
#paid

Kayley's Links:
Kayley's Instagram
Kayley's LinkedIn
Hermana Agency's Instagram
Norm
Hermana Agency

In today's Marketing Chat we talk with Teodora (Ema) Pirciu! The main topic of the conversation is B2B  (business to business) marketing. We discuss how there are many similarities between B2C ( business to consumer) and marketing in general.

Teodora is the Content King at Impressa Solutions and is a marketer outside work because she sees marketing everywhere, from Netflix shows to how she does the laundry. Her multiple personalities are a baker, a mother, a dancer, and sometimes a person who plants stuff in the garden (but not a gardener yet). You can follow her on LinkedIn or Twitter! 

Joe Ray joins us this week to talk about how the traditional career path is breaking.  He mentions why it is important to break out of the “career path” mentality and take advantage of what the new age career path opportunities provide.

Joe's Links:

Twitter

LinkedIn

Joe's article on breaking the career path model

Long-form writing on Medium

Casey Broach joins us to talk a little bit about user experience while also dropping a lot of knowledge in broader areas of marketing. We also discuss the challenges and blessings of the work from home life, especially with Casey having a toddler. Casey works at LexisNexis and has dreams of opening her own yoga studio someday. 

Casey's Links:
LinkedIn
Twitter

Matt Lush joins us in this episode and dives into a few things that are broken in marketing. While this topic could easily dwell in negatives, Matt does an excellent job coupling it with topics of gratitude and work life balance.

Matt Lush is a marketing and communications partner to trailblazing brands, worthy causes, and transformational leaders. He led content and communications as a Senior Manager at Clear Capital, a national real estate valuation tech company. Before that, he spent time in politics, at a PR agency, and at a medical school.

Matt's Links:
LinkedIn
Twitter
Photo Instagram

In this episode of Marketing Chat, I interview Johann Warnholtz about event planning, community,  and his journey. He is a great example of how putting in work and building relationships pays off over time.

Johann is a marketer, writer, photographer, and proud extrovert. He is the Marketing Director at Phoenix Magazine

Johann's Links:

Twitter
LinkedIn
Blog
Instagram

In this episode, I interview Jeremy Linaburg who dives into his journey with social media and community building. We talk a lot about building your social media efforts for you and trying not to let the opinions of others alter your path.

About Jeremy:

Jeremy is a husband, swim coach, and small group leader at his church. He enjoys hiking, reading, and hanging out with his family. Jeremy and his wife run Wholesome Media an organic social media management business.

Jeremy's Links:

Twitter
Instagram
LinkedIn

Wholesome Media:
Twitter
Instagram

Jelle Postma joins us from the Netherlands to chat about developing yourself as a beginning marketer! Jelle has boomed in the Marketing Twitter space over the last year and joins us today to give us some insights on what helped him. We dive into finding your brand and your self-worth along with what opportunities come from that! 

About Jelle:
Jelle graduated, got and lost his first Marketing job in the middle of a pandemic. And yet, he found a way to become a more experienced and knowledgeable Marketer while being in between jobs for one year. Now, he works as a Marketing and Communications employee for Verano B.V. 

Jelle's Links:
Twitter
LinkedIn

Morgan Ulrich joins us to talk about being flexible in your marketing career. Coming from a writing education it took Morgan trying new things before she found a role she loved. Listen in to this great Marketing Chat Podcast episode to learn about an individual who found their way into the perfect role by jumping at new opportunities and being flexible.

Morgan's Links:
Twitter
glad a song co-written and released by Morgan!