Warren Laine-Naida joins the podcast to talk about SEO! For many of us, SEO can be a marketing term that causes us to cringe and comes in the form of spam emails. In this episode, we learn how SEO has evolved, what determines if a brand needs paid help, and so much more about SEO.

Warren is an SEO Consultant and professional educator teaching students about SEO and eCommerce. He enjoys crafting chocolate and writing outside of work.
 

Warren's Links:
Chocolate
LinkedIn
Twitter
Website
More Links

Jake Zachariah or JZ is a consumer of wisdom and a marketing professional that has continued building momentum on his career path. In this discussion, we talk a lot about his favorite pieces of wisdom he has gathered along the way. One of them was this bit of wisdom: "The path of least resistance builds the most momentum." My initial reaction to that statement was negative, feeling like it was saying go for the easy path, not the challenging one. JZ explained how that isn't the case and why it is an important mindset.

Who is Jake Zachariah?

He's a Product Marketing Manager for a SaaS company that serves the Real Estate Management industry (Multifamily and Commercial). JZ is also on a lifelong journey to learn as much wisdom from others as he possibly can. 

 

JZ's Links:

LinkedIn
Twitter

In this episode of Marketing Chat we are talking all about influencers with Kayley Reed! Kayley does an amazing job explaining the world of influencers starting from the ground up and giving you all the knowledge you need to know if you're a brand interested in utilizing influencers more!

Kayley has done TikTok strategy for John Krasinski’s Some Good News and Calm! She started Hermana Agency in which their influencers have worked with: Revolve, McDonalds, Covergirl, Steve Madden, Tiktok, Youtube Shorts, Amazon, Spotify, H&M, many more!

Platforms Mentioned:
Dovetale
Fohr
#paid

Kayley's Links:
Kayley's Instagram
Kayley's LinkedIn
Hermana Agency's Instagram
Norm
Hermana Agency

In today's Marketing Chat we talk with Teodora (Ema) Pirciu! The main topic of the conversation is B2B  (business to business) marketing. We discuss how there are many similarities between B2C ( business to consumer) and marketing in general.

Teodora is the Content King at Impressa Solutions and is a marketer outside work because she sees marketing everywhere, from Netflix shows to how she does the laundry. Her multiple personalities are a baker, a mother, a dancer, and sometimes a person who plants stuff in the garden (but not a gardener yet). You can follow her on LinkedIn or Twitter! 

Joe Ray joins us this week to talk about how the traditional career path is breaking.  He mentions why it is important to break out of the “career path” mentality and take advantage of what the new age career path opportunities provide.

Joe's Links:

Twitter

LinkedIn

Joe's article on breaking the career path model

Long-form writing on Medium

Casey Broach joins us to talk a little bit about user experience while also dropping a lot of knowledge in broader areas of marketing. We also discuss the challenges and blessings of the work from home life, especially with Casey having a toddler. Casey works at LexisNexis and has dreams of opening her own yoga studio someday. 

Casey's Links:
LinkedIn
Twitter

Matt Lush joins us in this episode and dives into a few things that are broken in marketing. While this topic could easily dwell in negatives, Matt does an excellent job coupling it with topics of gratitude and work life balance.

Matt Lush is a marketing and communications partner to trailblazing brands, worthy causes, and transformational leaders. He led content and communications as a Senior Manager at Clear Capital, a national real estate valuation tech company. Before that, he spent time in politics, at a PR agency, and at a medical school.

Matt's Links:
LinkedIn
Twitter
Photo Instagram

In this episode of Marketing Chat, I interview Johann Warnholtz about event planning, community,  and his journey. He is a great example of how putting in work and building relationships pays off over time.

Johann is a marketer, writer, photographer, and proud extrovert. He is the Marketing Director at Phoenix Magazine

Johann's Links:

Twitter
LinkedIn
Blog
Instagram

In this episode, I interview Jeremy Linaburg who dives into his journey with social media and community building. We talk a lot about building your social media efforts for you and trying not to let the opinions of others alter your path.

About Jeremy:

Jeremy is a husband, swim coach, and small group leader at his church. He enjoys hiking, reading, and hanging out with his family. Jeremy and his wife run Wholesome Media an organic social media management business.

Jeremy's Links:

Twitter
Instagram
LinkedIn

Wholesome Media:
Twitter
Instagram

Jelle Postma joins us from the Netherlands to chat about developing yourself as a beginning marketer! Jelle has boomed in the Marketing Twitter space over the last year and joins us today to give us some insights on what helped him. We dive into finding your brand and your self-worth along with what opportunities come from that! 

About Jelle:
Jelle graduated, got and lost his first Marketing job in the middle of a pandemic. And yet, he found a way to become a more experienced and knowledgeable Marketer while being in between jobs for one year. Now, he works as a Marketing and Communications employee for Verano B.V. 

Jelle's Links:
Twitter
LinkedIn

Morgan Ulrich joins us to talk about being flexible in your marketing career. Coming from a writing education it took Morgan trying new things before she found a role she loved. Listen in to this great Marketing Chat Podcast episode to learn about an individual who found their way into the perfect role by jumping at new opportunities and being flexible.

Morgan's Links:
Twitter
glad a song co-written and released by Morgan! 

In this Marketing Chat we have a great conversation about working in a small team which can often look like a team of one and how going digital impacted marketer's processes and improved our work lives. Tessa dives into content creation, SEO, and personal challenges like imposter syndrome and over apologizing.  

Tessa Vogel is a Wisconsin girl who fits most of the midwestern stereotypes. She loves to cook, bake, grew up surrounded by woods, and was accustomed to bonfire hopping on a lake. Tessa attended UW-Madison and graduated with a Bachelors's Degree in Communication Arts (TV, Radio, and Film track)  and minors in Studio Art (photography track) and Digital Studies. She worked in Chicago and LA for short periods of time (for entertainment and publishing gigs). 

Tessa's Links:
LinkedIn
Instagram
Girl Wash Your Face

Christine Johnson joins us today to talk about the importance of a portfolio for marketers! In this great conversation, we answer the questions of why marketing professionals so often struggle marketing themselves. Christine also gives some insights and pointers on how to get started and where to focus on.

Helpful Links:
Christine's Twitter Thread on Portfolios
https://twitter.com/CJ_250marketing/status/1348785605430296576 

Leading things off with our debut episode is Tony! Tony has been in various roles in social media and he currently is working in paid social. We discuss his experience as a social listener, community engagement, and now paid advertising along with things he wishes he knew earlier in his career.  We also shortly dive into a few mental health topics like imposter syndrome and how Tony has grown his confidence to have difficult conversations at work. This is a great podcast episode for young marketing professionals interested in various roles in social media!

Tony's Links:
LinkedIn
Twitter
Podcast