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From an aspiring entrepreneur to the CEO of Australia’s leading 'better for you' frozen dessert brand, Cass Spies’ journey is a testament to grit and determination. In this week’s episode of Foodpreneur with Chelsea Ford, I sit down with Cass, the powerhouse behind Twisted Healthy Treats.

Cass launched her dream business in 2009 after returning from the UK, inspired by Janine Allis’ Boost Juice franchise model. What started as a retail frozen yoghurt shop quickly evolved into a thriving wholesale business, landing Twisted’s treats in 2,500 supermarkets across Australia, 5,000 school canteens, and even Costco in Australia, China, and the US.

In this episode, Cass opens up about the highs and lows of running her own manufacturing facility, the importance of lean manufacturing, and how she’s built a brand that's both innovative and sustainable.

Tune in to this week’s episode to discover:

🍦Cass’s scaling journey and how she priorities what’s important.

🍦Navigating the challenges of owning a manufacturing facility.

🍦The balance between innovation and cashflow.

🍦Key pointers on what Cass would do differently if she started today (take note!)

🍦What it takes to land your product in thousands of stores and school canteens.

🍦 The power of a focused go-to-market strategy.

It’s an inspiring conversation filled with practical insights for anyone looking to scale their food business. Don’t miss it! And if you’re not already subscribed to my industry newsletter, you’re missing out on tips to land more accounts and get more products in consumers' hands. Grab the link in the show notes.

LINKS & RESOURCES:

• Twisted Healthy Treats
• Your Free Pitch Plan
• Become A Foodpreneurs Festival Insider
• Chelsea Ford Co. Industry Newsletter

Season 17 with NFTC

Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.

If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.

They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.

Think of them as the ingredient partner that grows with you—not one you'll outgrow.

Check them out at nftc.com.au