Demand by Omni Lab
The Demand Podcast is for B2B SaaS marketers & demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.
Demand by Omni Lab
Ep 30: Building a Sustainable ABM Strategy with Jennifer Sego @ Wyng
•
Omni Lab
•
Season 1
•
Episode 30
There is a lot of confusion about what ABM is and what it isn’t. Join Jonathan Bland, the Co-Founder of Omni Lab, and Jennifer Sego, the Director of Marketing at Wyng, as they break down ABM strategies, discuss who these strategies are right for, and how to measure the success of an ABM campaign.