Demand by Omni Lab
The Demand Podcast is for B2B SaaS marketers & demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.
Demand by Omni Lab
Ep 32: B2B SaaS Brand Increases Marketing Sourced Pipeline by 170%
Are you a Demand Marketer? Have you ever wondered how to increase marketing sourced opportunities? On this week’s episode, Omni Lab co-founders Jason Steele and Jonathan Bland were invited to present to a new community called the Demand Collective to share how they helped a Series B B2B SaaS brand increase marketing sourced pipeline by 170%. They dive into everything from establishing goals, to paid strategy, audience targeting, core messaging themes, and more.
*A slideshow outlining everything discussed in today’s episode can be found on YouTube in the Demand Podcast Playlist (Ep 32).