Demand by Omni Lab
The Demand Podcast is for B2B SaaS marketers & demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.
Demand by Omni Lab
Ep 34: How to Build a Community with Philip Lakin @ NoCodeOps
Most marketing experts know you need two things to sell a product: a product and a relationship with the buyer. On this episode, Jonathan Bland, the Co-Founder of Omni Lab, is joined by Philip Lakin, the Co-Founder and CEO of NoCodeOps, for a discussion about the value of SaaS brands building communities to get closer with their audiences. Learn why Philip built a community before building a product and get his thoughts around what makes a community successful & how you can measure the ROI of a community.