Demand by Omni Lab
The Demand Podcast is for B2B SaaS marketers & demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.
Demand by Omni Lab
Ep 35: How to Allocate Your Marketing Budget Across Different Channels with Karen Sage @ Shipwell
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Omni Lab
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Season 1
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Episode 35
Attributing success to specific marketing channels can present major challenges. On this episode, Jonathan Bland, the Co-Founder of Omni Lab, and Karen Sage, the CMO at Shipwell, explore common challenges marketing attribution can bring to light and address how you can tackle them head on. Learn how to allocate your marketing budget and align resources in a way that yields measurable results and drives sustainable growth for your business.