Demand by Omni Lab
The Demand Podcast is for B2B SaaS marketers & demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.
Demand by Omni Lab
Ep 36: How to Align How Buyers Want to Buy with Vlad Blagojević @ FullFunnel.io
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Omni Lab
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Season 1
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Episode 36
The buyer journey has changed drastically over the years. As startups boomed and information became more readily available, companies have had to adjust and realign their marketing and sales strategies. On today’s episode, Jonathan Bland, the Co-Founder of Omni Lab, and Vlad Blagojević, the Co-Founder of FullFunnel.io discuss the various routes different buyer journeys can take and how businesses can better align their strategies with how buyers want to buy.