Demand by Omni Lab
The Demand Podcast is for B2B SaaS marketers & demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.
Demand by Omni Lab
Ep 42: How to Create Product Marketing Messaging That Resonates with Justine Wares @ UserGems
Most spend all their money on gated content, but it’s solid product marketing messaging that helps people understand how the product works and how it solves a buyer's problems. Join Jonathan Bland, the Co-Founder of Omni Lab, and Justine Wares, the Senior Product Marketing Manager at UserGems as they dive into everything from the role product marketing has, to common misconceptions people have about it, to how you can organize product marketing messaging and create successful campaigns on various platforms – from LinkedIn to TikTok.