Demand by Omni Lab
The Demand Podcast is for B2B SaaS marketers & demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.
Demand by Omni Lab
Ep 43: Not All Channels Are Dead with Sam Kuehnle @ Loxo
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Omni Lab
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Episode 43
Why do marketers call channels “dead”? Is it the channel or the way we are executing in the channel? In this podcast, Jonathan Bland, Co-Founder of Omni Lab sits down with Sam Kuehnle, the VP of Marketing at Loxo, to dig deep into the myths and truths behind channel performance.
They'll discuss:
- Why Loxo choose to pause their Google Ads campaigns
- Why it's usually the playbook and not the channel's fault
- And some plays that they are finding effective