Demand by Omni Lab
The Demand Podcast is for B2B SaaS marketers & demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.
Demand by Omni Lab
EP 50: How to Run a Proper ABM Strategy with Mason Cosby @ Scrappy ABM
Join Jonathan Bland on this episode of Demand as he sits down with Mason Cosby, the mastermind behind Scrappy ABM, to demystify account-based marketing strategies that actually work without breaking the bank.
If you're tired of the same old ABM playbook that requires enterprise-level budgets and complex tech stacks, this episode is your wake-up call. Mason, who has helped companies generate over $12M with a 15X ROI using lean ABM programs, breaks down how to build effective targeting strategies that move accounts from unaware to ready-to-buy.
This no-nonsense conversation dives into:
- The truth about ABM targeting myths that are holding you back
- How to identify and engage cold accounts without being creepy
- The content-led outbound approach that's revolutionizing sales engagement
- Real talk about content mapping that actually drives pipeline
- Practical strategies for sales and marketing alignment that close deals