Demand by Omni Lab
The Demand Podcast is for B2B SaaS marketers & demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.
Demand by Omni Lab
EP 52 - How to Launch a Brand Marketing Campaign with Alex Mospanyuk @ Luminous
Join Jonathan Bland on this episode of Demand as he sits down with Alex Mospanyuk from Luminous to unpack their $250k brand marketing campaign. As the inventory management space becomes increasingly crowded, discover how Luminous broke through the noise with a strategic approach to brand storytelling.
In this value-packed conversation, Alex reveals the behind-the-scenes journey of conceptualizing and executing a high-impact brand campaign. From establishing clear messaging objectives to navigating on-set challenges, you'll get an unfiltered look at what it takes to create content that resonates with B2B audiences.
Key Discussion Points:
- Strategic reasoning behind major brand investment
- Campaign goal setting and messaging development
- Essential pre-production preparation steps
- Content distribution strategy across channels