Building an Excellent Personal Brand

Combine a Marketing, Branding, and Communications Expert, a Feminine Leadership Coach, and an Author, and you have the Extraordinary Visionary that is Lady Bodam Taiwo. During her impressive career spanning 15+ years, she has been instrumental in starting new businesses across Africa and building Luxury and Premium Brands across Western Africa. She has also managed the operations and performance of sales teams in the Fast- Moving Consumer Goods (FMCG) Industry. She currently serves as the Head of Portfolio, Bond & Connect, Western Africa at Pernod Ricard where she plays a major role in creating and driving the execution of the long-term strategy for sustainable and profitable top and bottom-line growth of the portfolio across 22 African markets with a focus on 5 Key Markets. Bodam is the Visionary behind The Refined Lady Movement which equips ladies with the tools to grow impact, influence, and authority and distinguish themselves as Leaders by discovering and leaning into their innate femininity. Through The Refined Lady School, she offers Signature Courses and Masterclasses covering various aspects of Executive Presence, Etiquette, Protocol, Grooming, Diplomacy, Communication, and Hospitality among others. She also trains organizations on Leadership, Corporate Ethics, and Business Etiquette. She is also the host of The Refined Lady’s Summit – an annual conference on feminine leadership, elegance, and culture. In 2022, Bodam was recognized as one of the Top 100 Career Women in Nigeria by 9-to-5 Chick. She was also awarded the Distinct Positive Values Award of the Year by The Iconic Brand Awards (TIBA) for her positive impact on society. In 2021, Bodam was named one of The Top 100 Most Inspiring Women in Africa by Leading Ladies Africa. She was also honored as one of twelve extraordinary Visionary Women of African Descent in the 2021 Future-Forward Female Folio. Bodam holds a B.Eng in Electronics Engineering from the University of Reading and an M.Sc in Mobile and Satellite Communications from the University of Surrey. She currently serves as a Volunteer Mentor in both institutions. In 2022, she also served as a mentor in Women In Business, Management and Politics (WIMBIZ) and the Academy for Women Entrepreneurs (AWE). She has a certification in Luxury Spirits Marketing from a collaboration program run by INSEAD Business School for Diageo Brands Ltd. She is also an Associate Member of the Chartered Institute of Marketing, United Kingdom.