![[89] How to Build a Thriving Pickleball Club in a Crowded Market Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTc0NTQ2NzIyLCJwdXIiOiJibG9iX2lkIn19--b01a19ae364ee1e8d7ad4a2000925f8d57da956d/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fZmlsbCI6WzYwMCw2MDAseyJjcm9wIjoiY2VudHJlIn1dLCJzYXZlciI6eyJxdWFsaXR5Ijo2MH0sImNvbG91cnNwYWNlIjoic3JnYiJ9LCJwdXIiOiJ2YXJpYXRpb24ifX0=--0b154cb6b88107719b1a277923d35676ba5519cc/Glover.png)
The Entrepreneur Next Door 🏡
My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." I spent three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor and director of Entrepreneurship and leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach.
As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and entrepreneurs who can be my next-door neighbors.
Join me for intimate, unfiltered conversations with everyday people who took a leap into entrepreneurship and openly share their journey from failure to success. I spend hours preparing for each interview and asking intimate and challenging questions; one insight can make a profound difference in your business or life.
Finally, I promise that my podcast will never be used as a platform for me or my guests to self-promote. I strictly prohibit it and ensure each guest understands before being featured on my show.
My goal is to ensure that every episode delivers at least one insight that can help you improve your business or one aspect of your personal life.
Listen, subscribe, and share this channel with my thanks.
Music courtesy of ZakharValaha at Pixabay.
The Entrepreneur Next Door 🏡
[89] How to Build a Thriving Pickleball Club in a Crowded Market
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Michael Glover went from Lehman Brothers to an #entrepreneur of one of Long Island's new showcase #pickleball clubs. He'd be the first to tell you he had no idea what he was doing when he started.
In this episode, we talk about how Michael stumbled into pickleball, why he jumped into a second, bigger facility even as competition was exploding, and what actually keeps people coming back to his club even with a flood of new facilities on Long Island.
We also get into why this game caught fire the way it did, what the banger vs. dinker debate says about where pickleball is heading, and why the rating system drives people crazy. Michael has great insights and advice on how to keep Pickleball sane and fun.
For existing and would-be entrepreneurs, the best part of this conversation is what Michael says is the only way you keep customers coming back. Spoiler-alert, it has nothing to do with marketing, sponsors or big events.
