The Content Multiplier: AI's Hidden Power for SEO

To effectively use AI for SEO, focus on documenting your expertise and letting AI help you organize and distribute it, rather than expecting AI to generate expertise for you.

DISCUSSED IN THIS EPISODE:

Criticism of AI SEO tools

• Host expresses skepticism about "one-click SEO" AI tools
• Emphasizes they are misleading and oversimplify SEO

Balanced view of AI in SEO

• AI is a powerful tool when used correctly
• It's not a replacement for actual SEO expertise

How the host uses AI to support content creation

• Records daily content and uses AI to:
  • Create summaries
  • Generate bullet points
  • Draft lessons
  • Write blog posts
• Stresses that original ideas must come from the creator, not AI

Using AI to process and repurpose workshop content

• Shortens long recordings
• Removes silence and irrelevant portions
• Generates timestamps and summaries
• Produces blog posts from workshop discussions

Use of AI tools integrated in platforms like Riverside and Squarespace

• Not all AI use is via ChatGPT—some are built into platforms

Prompt customization and limitations of generic prompt libraries

• Host prefers crafting personalized prompts over using publicly available ones

AI for podcast repurposing

• Breaks podcast episodes into usable social media clips
• Creates summaries and content quickly from short recordings

AI as a time-saving assistant, not a content originator

• Host distinguishes between “AI doing SEO” and “AI helping with SEO tasks”

Gary Vaynerchuk's advice: “Document, don’t create”

• Encouragement to derive content from daily activities
• AI makes documenting easier by summarizing audio notes, etc.

Recording thoughts or dreams and summarizing with AI

• Meredith’s anecdote about recording dreams
• AI’s potential usefulness for organizing personal recordings

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Meredith's Husband
https://www.meredithshusband.com

Chapters

• 0:00 Rethinking AI's Role in SEO
• 1:53 Creating Content with AI Assistance
• 3:44 Repurposing Workshops with AI
• 6:24 Podcast Content Transformation
• 8:29 Document Don't Create Philosophy
• 10:04 Recording Ideas and Dreams

Transcript

Meredith's husband: 0:24

So I realize I've been pretty critical about using AI for SEO.

Meredith: 0:29

Yes.

Meredith's husband: 0:31

And the reason for that is, I will reiterate, there's a lot of tools out there claiming oh, use this tool that we AI and you're one click, you're going to be at the top of Google. No effort, just two clicks away those sorts of tools. And that's why because I know how prevalent those tools are and how enticing they sound, and I try to advise against doing that. However, I don't want to just say bad things about AI. I mean, ai is amazing. It is an amazing tool. I would say if you're not using it in some form, you're missing out and it's only going to become a bigger thing. So what I thought I would do is just kind of go over how I use SEO, not as how I use AI not to do SEO, but how I'm using AI, and it very much does play into my SEO strategy, but it's not doing my SEO for me. So I thought I've never really given examples of that, of how you can use it.

Meredith: 1:26

We have a little bit but not, oh yeah, how you can use it in a good way. That's actually going to be proactive.

Meredith's husband: 1:30

Right, okay, so, as you know, I've been creating a lot of content yeah, creating a lot in the way of lessons, guides, tutorials and in doing that, I've come to learn that creating content is very hard. It's really hard. It takes a long long, it's very. It takes way more time than you expect that it will.

Meredith: 1:49

Yeah, it's like in the movies for every minute you see you watch, there's been five to eight to whatever days, and at the end of watching the credits, you see a two hour movie and they're like 2000 people involved.

Meredith's husband: 2:05

So AI helps me to create that content, but it doesn't create the content for me. So, for example, one thing I've been doing is I create daily content. So I come into my office, I sit down and I just talk about a topic. I record it as you might imagine it's not that exciting right out of the camera. So I use AI and I say, okay, I want to make from this recording. I want you to make a summary, I want you to make a bullet list, I want you to create a lesson and I want to create a blog post and I base it. I have a prompt and it does all that for me. It takes my original content. As I've always said, you need to be the expert, you need to be the originator of the concept, of the core of your content. It takes that and it kind of divvies it up into all these different formats that I can use. Does that make?

Meredith: 2:53

sense? Yes, it totally makes sense, do you? Can I just ask a little question when you tell AI to do things, do you say, please, and could you? I used to, yeah, but it doesn't you?

Meredith's husband: 3:04

you literally don't need to, it doesn't? It's not going to get upset and give you worse results. But yes, initially I did Okay. So that's my daily content and I end up with several pieces of content. Some could be. The blogs can be used for SEO. The lesson is used on the SEIQ site. The summary can be used there or in the blog or anywhere else. Workshops I do workshops on SEIQ also, and those are live.

Meredith: 3:28

Wait, wait, wait, wait, wait, wait, wait. You just said you do workshops on SEIQ. Yeah, on SEIQ on the website. If you are a member of SEIQ, we have workshops.

Meredith's husband: 3:39

They are live workshops. We do live stuff. You've been part of workshops. You know they can be long.

Meredith's husband: 3:44

Workshops are usually an hour. They are not action-packed. There are periods of silence, there are things that are not so interesting. There is still valuable information there. Same thing. I want to make that available.

Meredith's husband: 3:56

But I don't want to just put the hour-long workshop online. So I say to AI please create a shortened version of this. Take out any long pauses. I generally take out things that are longer than a second and I shrink them down to two-tenths of a second, something like that. That alone condenses the hour-long workshop into probably something less than half of that, which is much more easily digestible.

Meredith's husband: 4:24

But also, again, create a summary. What were we doing? What were the topics? Were we covered? Create timestamps. So if somebody looks at a bullet list summary and they're like, oh, that's something I want to hear more about, or I was in that workshop and I remember talking about that, I just want to revisit it, they can just click the timestamp, go right back to that section. Ai is doing all this for me, like this would take. I can't even imagine how much time it would take to do all this stuff. So create a summary, a bullet list, timestamps, create a blog, if you can, again something that will go on my blog for anybody to see. But it's going to be a I. You know I have a long prompt to tell it how to create a blog. It's not just going to be the transcript or, you know, I have the summary and the bullet list and timestamps for SEIQ members. But then on the blog, I want to say oh hey, we had a workshop and we talked and it's broader.

Meredith: 5:15

Right. And then, just harking back to past episodes, you are. That is a good example of you using your draft as a start, yes, and then having AI exactly, it's my listening.

Meredith's husband: 5:37

Yeah, see how that's my content. Like I'm, I'm providing the, the concept, I'm providing the topic, I'm providing the expertise and AI is helping me manage it and put it into chunks that I can distribute however I like. It's different than going to AI and saying, ai, I was going to do I want daily content today about X, y, z, and then see how. It's just a very different approach.

Meredith: 5:59

These podcasts do the same thing. I'm completely AI generated.

Meredith's husband: 6:02

Yes, there is no Meredith. Meredith is AI From these podcasts again, there are some really you know Good snippets. I have AI go in this AI. The way I use AI here is it's built into the tool that I use to create the podcast, riverside dot FM. Most so when I say I use AI to do this, I use AI to do that. Sometimes it's I go right to chat GPT and I have pre-made prompts to do stuff. Sometimes it's using other tools that have chat GPT features built in, like Riverside Squarespace.

Meredith: 6:38

Is there if you want to do something particular with chat, GPT, that's pretty advanced. Are there sites where you can copy the text to perfect and refine what you want or you mean?

Meredith's husband: 6:52

pre-made prompts. Yes, yeah sure I have found in my experience they're not very good. They're at least not as specific as I want them to be for me, then you're counting on somebody else to want to do the exact same thing.

Meredith: 7:04

that you want to do.

Meredith's husband: 7:05

And also create a prompt and put it online.

Meredith: 7:08

Yes, please.

Meredith's husband: 7:10

But yeah, there are. You can do that certainly, Okay, so from these podcasts again, I get a summary. I get a summary. I get a whole bunch of clips that I can use for social media. Creating this podcast takes us half an hour to record.

Meredith: 7:24

Well, I do have my five hours of stretching vocal warmups listening to past episodes.

Meredith's husband: 7:31

But splitting that podcast up into all these different types of content. If I were to do that myself and that's how I did try to do it initially it would just it's way too time consuming.

Meredith: 7:40

Yeah.

Meredith's husband: 7:41

It's just not doable. Yeah, so AI helps do that and literally within a few clicks, I can have 10 clips and a summary. So my point is there are absolutely ways to use AI to benefit your SEO. Yeah, but it's not in, it's not like, it's not going to be these tools that are promising to do your SEO for you because they are AI. So, take what you're doing. I would encourage you to take, whatever it is You're like, hopefully, these examples that I gave you. Obviously you're not going to do exactly the same thing, but take whatever you are doing and have AI assist you with that. Right, don't use AI as a replacement for yourself. Do you know Gary Vaynerchuk?

Meredith: 8:16

No, he's a huge social media-. Oh, he's the person you talk about.

Meredith's husband: 8:21

Yeah, sometimes, yeah, I follow him, he's a-.

Meredith: 8:23

He did like bicycle craziness.

Meredith's husband: 8:25

No, that's not him.

Meredith: 8:26

Got it no.

Meredith's husband: 8:27

He was very prolific. He has a massive social media marketing agency. He's way ahead of his time in terms of social media marketing. I think he's probably considered the leader in the industry. Something that he said years ago that sort of resonated with me when he was talking about how to create content, because, as social media has come about, creating content has become more important. Creating content, as I have said here, takes loads of time, can be difficult, gary Vee. What he said that kind of helped me was he said document don't create so document what you're doing. And this was before AI. But he was saying document don't create so that your content comes out of what you are already doing, not that you have to tack on creating content to what you're doing.

Meredith: 9:17

That's nice.

Meredith's husband: 9:20

But I think, yeah, I think AI is an incredible tool to help you do that.

Meredith: 9:24

Yeah.

Meredith's husband: 9:25

Like it's easy now to record conversation, Like you can record so many different things you could like. For a little while I was recording stuff on my way to the office on my phone and getting to the office and then having AI summarize it for me.

Meredith: 9:39

What I would have liked AI is. I used to record all my dreams and I had tapes, and tapes and tapes of them thinking one day I'm going to sit down, and they all got lost in.

Meredith's husband: 9:50

How did you record your dreams?

Meredith: 9:52

I had a little tape recorder record your dreams. I had a little tape recorder Joey used to make fun of me because he'd say whenever I would tell him he's like, and then I'm walking to the supermarket but it's filled with.

Meredith's husband: 10:02

Yeah, I tried doing that once. Did you ever listen to those tapes?

Meredith: 10:06

Yes, it's insane.

Meredith's husband: 10:08

My tapes literally sounded like this and then Okay so okay, so document don't create. Use ai to help you do that and send us your craziest recorded dreams.