IQ Builder part 3: Demystifying AI Jargon

In this episode, Meredith’s Husband breaks down confusing AI jargon—like semantic chunking, LLMs.txt files, and multimodal search—into simple, practical explanations. Website owners will learn how to spot when agencies dress up basic concepts with fancy terms, and how to apply these ideas to strengthen site visibility, structure, and SEO performance without getting misled by unnecessary jargon.

Timestamps

[0:00] Intro to IQ Builder Part Three
[0:24] Explaining the series purpose
[0:44] From SEO jargon to AI jargon
[1:24] What is semantic chunking?
[2:24] Why semantic chunking is not new
[3:44] Introducing LLMs.txt files
[4:24] How AI bots use LLMs.txt files
[5:24] Understanding multimodal search
[6:44] AI’s current limits with audio
[8:24] Final thoughts and resources

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Transcript

Meredith's husband: [00:00:24] This is the IQ Builder part three. 

Meredith: Oh yeah, that's right. It's part part 

Meredith's husband: three. If you haven't listened to the first two, uh, I'd recommend probably checking out number one in this series kind of explains what it is, but what the IQ builder is something that I do on my site and I just explain. Terms that seem confusing and overt.

Meredith's husband: Like SEO [00:00:44] Jargon in Yeah, in a common sense approach. So they, you know, so that they make sense. So the first two episodes, the first one was kind of an intro. The second episode we talked about, I talked about, and 

Meredith: I listened and questioned, you listened 

Meredith's husband: specific SEO jargon. This one is going to be about. A few new AI jargon terms.[00:01:04] 

Meredith: Oh, very helpful. 

Meredith's husband: Yeah. AI terms. So you may have heard some of these, you may have not. I'm just gonna go through a few of them. There's not a whole lot yet. Like there terms like this are starting to become. More popular. Um, like we, we talked about one of them a little while ago. 

Meredith: Oh yeah. Wasn't it like fuzzy worms?

Meredith's husband: It was semantic chunking. [00:01:24] 

Meredith: Yeah. Same thing. 

Meredith's husband: Uh, so if you were talking to an SEO agency and they were, you know, giving their pitch and they're trying to sell you. On their services and they say we do semantic chunking. It's the new advanced form of optimizing for AI results. And there are, people are doing this like literally.

Meredith's husband: And you would think as [00:01:44] the anyone would. Oh, fancy. You guys must really know what you're talking about. Semantic chunking. I don't even know what that is. Okay. And then you talk to another SE. Oh, agency and you're, you know, comparing the two and the other agency says, uh, well, what we do is we make sure that your paragraphs are in complete thoughts.

Meredith's husband: Like we don't [00:02:04] make sure that every single paragraph is exactly 75 characters long. That's what we do. And you would think like, uh, okay, that sounds lame. That's semantic chunking. And if you haven't noticed the way we talk, we use semantic chunking. 

Meredith: Yes. 

Meredith's husband: Like if I tell you [00:02:24] something, I'm going to tell you something.

Meredith's husband: If it takes five words or 10 words or 50 words, I'm not going to say, well, I'm going to every single thing that I tell you, I'm gonna use exactly seven words. Okay, well that's not gonna be very effective. 

Meredith: No. Nor interesting. 

Meredith's husband: So there's ave So my point is there's a very, very simple concept behind this, otherwise, 

Meredith: oh yeah.

Meredith: What is that? [00:02:44] 

Meredith's husband: That's it. Oh, that's se semantic chunking is how we create sentences. 

Meredith: Oh wow. That's so advanced. It's like so out there. 

Meredith's husband: It's like if you were gonna go to like a physical rehab place and they say, oh well we teach, uh, a new form of rehab. It's called alternating extremity extension and retraction.[00:03:04] 

Meredith's husband: And, and you go to another one and they say, well, we teach walking. Yeah. Alternating extremity extension and retraction, walking like that. Super. Thank you. Okay. So if you hear that, if, if, and when you hear that term, if somebody approaches you and tells you they [00:03:24] do semantic chunking and they, you should hire them, uh, do me a favor.

Meredith's husband: Do not hire that person. 

Meredith: No. 

Meredith's husband: Or unless they're your best friend or, or something. And just tell them somebody's cousin. They shouldn't do that. Okay. So some other terms like this that you, yes. If you haven't heard already, you might be hearing about ai. There's something called the LLS dot txt [00:03:44] files. 

Meredith: Oh, right.

Meredith: Didn't you mention those? 

Meredith's husband: Yeah, I, yeah, I probably mentioned these too. How 

Meredith: about that? 

Meredith's husband: So 

Meredith: she's remembering something. 

Meredith's husband: So these are like site maps, so, so search engines? 

Meredith: Yes. 

Meredith's husband: Ha. They read site maps? Yes. The Google, Bing. Every search engine, there's a universally accepted form of site [00:04:04] map called the XML site map.

Meredith: Okay. We've, 

Meredith's husband: we have talked about that before. Sure. 

Meredith: Sure. 

Meredith's husband: The LLMs txt file is the same. Oh my 

Meredith: God. It rolls off the tongue. Yeah, I know, right? It just, 

Meredith's husband: it is the same thing, but for AI bots. Okay. Because the AI bots will not read the, they do not accept, they do not go to the [00:04:24] XML site map the way search engines do, 

Meredith: but they go to the what?

Meredith's husband: LLMs TXT file. It stands for, uh, large language models. Text file, 

Meredith: it doesn't matter. Who's gonna remember that? I 

Meredith's husband: know. That's my point is like you're gonna start to hear terms and they're gonna sound like, oh my gosh, I don't know what that is. You know what? Right. [00:04:44] Some, a couple things you can do when you start to hear these terms.

Meredith's husband: Either you can go to my website, marys husband.com and log in and look for the IQ builder where I talk about all these things. Or you know what you can do? You can just ask chat. GPT. Oh my God. Like if you were to ask for example. Which I have done chat, GBT, what is semantic chunking? Is it a [00:05:04] scam? And the result was like, well, depending on context, it's not always a scam.

Meredith's husband: Oh gosh. But it's certainly not a new concept. And that was, you know, so you can ask chat, gt chat tt, what is an LLMs txt file, 

Meredith: if you can even remember those Right. Combinations. 

Meredith's husband: Right. Another [00:05:24] one that, uh, I'm hearing a lot. It's, it's not a new term, like none of these terms are really. Semantic chunking is new semantic, but the concepts are not new, but a term that's being used increasingly now is multimodal.

Meredith's husband: Multimodal search. 

Meredith: Does that mean on all devices? 

Meredith's husband: No, it does not. It means refers to content [00:05:44] that is in text form, like a paragraph, content that is in images, content that is in say, a, a chart or a graph or an infographic. Or an MP three uhhuh spoken dialogue in an MP three. And so people are using this because they say AI is multimodal.

Meredith's husband: It [00:06:04] understands everything. Okay. It, it's, this is not really new like Google has been doing this for, although, to be fair, AI is better at now understanding what's in an image example. Yep. But people are saying, oh, you, your, your site needs to be multimodal. And what this really means is like on a page. You can now, you don't have [00:06:24] to worry about putting an image there and having it appear to search engines to be like a blank space.

Meredith's husband: Right? Which was the case, although years ago. Google is pretty good at, at. Identifying images and what's in them. And it has been for a few years now, but now with AI that is sort of ex expedited. So you can, you can think more [00:06:44] about putting images or charts and graphs and AI will understand what is in those charts and graphs.

Meredith's husband: So make sure it relates obviously, to the rest of your page and kinda reinforces whatever message you have there. Now the one thing that I have found personally that it doesn't do that well yet is understanding. Cool. Cook, 

Meredith: it's [00:07:04] not so good at cooking 

Meredith's husband: also. Yes. Yet it's not great at understanding the dialogue in an MP three.

Meredith's husband: So if you have an MP three embedded on your page, which I do, so like these podcasts I embed on, I turn them into a blog. I put the MP three there. I still also put the, the transcript [00:07:24] and or I create a blog from the transcript. 

Meredith: Yes, 

Meredith's husband: supposedly. AI will become much better and I fully expect this to be true.

Meredith's husband: I don't know why. Sure. That supposedly, I just don't want know when it will happen. 

Meredith: Tomorrow 

Meredith's husband: you won't necessarily need to put that transcript or the blog entry there. Like AI would be [00:07:44] able to look at a page and just understand the MP three and, and Wow. Yeah. And everything's being said. 

Meredith: Yeah. That's huge.

Meredith's husband: Okay, so that's multimodal and that's good for SEO too. 

Meredith: Making wait, anti mobile or making notes and photographing 

Meredith's husband: them. Mul, multimodal, like including multiple types of content on a page is good for Google. It's good for [00:08:04] SEO. It's good for your rankings. Hmm. Although the, again, the embedded MP three doesn't really help much.

Meredith's husband: So if you are embedding MP threes or videos, I would still recommend doing what I do and including the transcript of that video or a summary of what's said or something like that. 

Meredith: Yeah. 

Meredith's husband: So I 

Meredith: agree. 

Meredith's husband: Is that enlightening? Is that [00:08:24] Yes. If you're listening, you're like, oh yeah, that is helpful. You can check out the IQ builder.

Meredith's husband: Go to meredith husband.com. Click to join. It's in the free section. I explain concepts like this. Have at it, Woody Allen does it and uh, yeah. Okay. Eh, rerouting. What you could do about that [00:08:44] Ill positioned power button on the Mac keyboard as what I would do is I would ask chat GPT, is there any way I can deactivate that?

Meredith: You are so smart. 

Meredith's husband: No, I'm not smart. Every 

Meredith: day 

Meredith's husband: check PT is smart. 

Meredith: No, but you are every day. I just would like to take this time and I'm sure it will be deleted, but Oh [00:09:04] 

Meredith's husband: no. This is not gonna, this is going in the beginning of every podcast. Please continue.