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The Value Pricing Podcast

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

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The Value Pricing Podcast

Automate Your Accounting Workflow with Custom GPTs

July 07, 2025 • Mark Wickersham • Season 1 • Episode 88

Have you tried ChatGPT but not yet explored the power of Custom GPTs?

This episode unlocks how accountants can use them to automate tasks, save hours each week, and even create client-ready reports in minutes.

Learn how to build your own GPTs—no coding required—and see real-world examples like email responders, strategic planning tools, and custom software manuals.

Discover the secrets to writing great prompts, structuring workflows, and using AI to deliver high-impact value.

The best part? It’s easier than you think.

Tune in to transform your productivity and rethink how AI fits in your firm.

The latest episode of the Value Pricing Podcast is now available: Automate Your Accounting Workflow with Custom GPTs

In today's episode you will learn:

What Custom GPTs are and why they matter
How to automate tasks with zero coding knowledge
The best use cases for accountants and advisors
How to build GPTs using clear, structured prompts
Tips to train GPTs with your writing style and files
Why repeatable systems are the future of your firm

Don’t miss out on discovering how Custom GPTs can revolutionize your efficiency, elevate client service, and give you a serious edge in your accounting practice.

Listen now!

People on this episode

Mark Wickersham

Host