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The Value Pricing Podcast

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

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The Value Pricing Podcast

Boost Your Reach & Results: ChatGPT Marketing Tips for Accountants

February 02, 2026 • Mark Wickersham • Season 1 • Episode 101

Struggling to get traction with your social media?

What if your posts could actually work for you—bringing in the right leads, building trust, and boosting your profits?

In this episode, we uncover how to connect social media to your broader marketing machine, the metrics that actually matter, and how to use ChatGPT to write posts that perform.

You'll hear real examples, powerful prompts, and tips on tailoring content to platforms like Facebook, LinkedIn, and TikTok.

Find out how ChatGPT can supercharge your content.

Spoiler: the problem might not be your content—it could be your offer.

Find out how to fix it, test it, and start seeing results.

The latest episode of the Value Pricing Podcast is now available: Boost Your Reach & Results: ChatGPT Marketing Tips for Accountants

In today's episode you will learn:

How social media fits into your full marketing strategy
What metrics actually matter—and how to track them
Ways ChatGPT can improve and rewrite your posts
How to tailor content for Facebook, LinkedIn, and TikTok
Tips for writing in your own unique brand voice
Smart ways to test, tweak, and optimise your content

Don’t miss out—this episode is packed with practical tips to turn your social media into a lead-generating machine!

Listen now!

Mark Wickersham

Host