How to Use AI to Create Smarter Pricing Package, Strategies and Systems Artwork

The Value Pricing Podcast

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

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The Value Pricing Podcast

How to Use AI to Create Smarter Pricing Package, Strategies and Systems

February 16, 2026 • Mark Wickersham • Season 1 • Episode 102

0:00 | 49:10

Is your pricing ready for the AI revolution?

In this episode, we explore how AI tools like ChatGPT can transform your pricing strategy — from creating more valuable services to designing smarter pricing packages.

Discover how to build compelling client options with ease and communicate value in a way that truly resonates.

Learn how to make your bookkeeping (and any service) stand out in a world where time-based billing is rapidly becoming obsolete.

We’ll walk through real prompts, real results, and how you can apply them in minutes — not months.

AI is changing everything. Are you keeping up?

Tune in now to see how AI can supercharge your pricing systems and give your firm the edge.

The latest episode of the Value Pricing Podcast is now available: How to Use AI to Create Smarter Pricing Package, Strategies and Systems

In today's episode you will learn:

How to use AI to enhance your pricing strategy
A simple prompt to instantly add more client value
How to build tiered pricing packages in minutes
The secret to presenting packages clients actually want
How to turn dull features into irresistible client benefits
Why communication—not price—is key to pricing success

Don’t miss out on the chance to future-proof your pricing with the power of AI.

Listen now!

Mark Wickersham

Host