The Accountant's Guide to a Website That Sells Artwork

The Value Pricing Podcast

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

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The Value Pricing Podcast

The Accountant's Guide to a Website That Sells

March 02, 2026 • Mark Wickersham • Season 1 • Episode 103

0:00 | 51:50

Is your website actually bringing you clients — or just taking up space?

In this episode, we unpack the 10 essential elements of a high-performing website.

You’ll learn how to define your ideal client, craft a powerful headline, position your authority, and use FAQs, social proof, and strong calls to action to increase conversions.

We also explore lead magnets, video, SEO, tracking, and how to use AI to create smarter, faster website copy.

No fluff. Just practical steps you can implement immediately.

If you want a website that works as hard as you do, this episode is for you.

The latest episode of the Value Pricing Podcast is now available: The Accountant's Guide to a Website That Sells

In today's episode you will learn:

How to define and attract your ideal client
Craft headlines that instantly grab attention
Position yourself as the trusted expert
Use FAQs and SEO to boost visibility
Add lead magnets and CTAs that convert
Track performance and optimise with AI

Don’t miss out on the simple, practical changes that could turn your website into your most powerful client-winning tool.

Listen now!

Mark Wickersham

Host