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The Value Pricing Podcast

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

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The Value Pricing Podcast

The TurnKey Business Plan for Accounting Professionals

May 25, 2026 • Mark Wickersham • Season 1 • Episode 109

0:00 | 49:57

What does it take to build a premier accounting firm? Roger Knecht shares the strategies firms are using to grow faster.

From advisory services to AI, this episode is full of practical ideas for accountants and bookkeepers.

Working too many hours? Discover the systems successful firms use to work smarter.

Learn why niching, networking, and expert positioning matter more than ever in today’s profession.

Simple ideas. Powerful advice. Real strategies you can implement immediately.

This is an episode every ambitious accounting professional needs to hear.

The latest episode of the Value Pricing Podcast is now available: The TurnKey Business Plan for Accounting Professionals

In today's episode you will learn:

How to build a premier accounting firm
The three biggest challenges firms face today
Why advisory services are transforming the profession
How networking and niching attract better clients
Simple systems to save time and increase profits
Why accountants must embrace AI and technology

Don’t miss out on these powerful strategies to grow, scale, and future-proof your accounting firm.

Listen now!

Mark Wickersham

Host