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Ask an Influencer
Trends & Innovation expert Robyn Carter, & Influencer Marketing powerhouse Brooke Stewart have partnered to launch the new podcast “Ask an Influencer.” In each episode, they’ll dig into insights and perspectives alongside notable Influencers and content creators to shed light on trends in food, personal care, fitness, travel, fashion, and even entrepreneur life. “Ask an Influencer” is a show for anyone who wants a crystal ball to help them understand how trends are evolving and why. It’s a place where marketers and aspiring entrepreneurs can discover how they can harness those trends to bring something exciting and relevant to the marketplace. With 15+ years of experience inspiring successful innovation for some of the world’s most beloved brands, from ice cream to snacks to beauty, skin care, toys and beyond, Robyn & Brooke are leading forces in helping brands to become category game-changers.
Ask an Influencer
Ask an Influencer: Who Are Tomorrow's Gamers?
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Robyn Carter and Brooke Stewart
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Season 1
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Episode 6
Wondering what's going on with gaming, gamers, and the Metaverse? We are, too! Or at least we were, until Influencer Rebecca Dixon, Co-Founder and CEO of the *gameHERS laid it down for us.
In this episode, Rebecca reveals some surprising intel about gamers and gaming--including the fact that almost 50% of today's gamers are female/femme identifying. She goes on to describe a future where gaming will not be just for "gamers"--it will just be a thing we all do. And a beneficial thing, at that.
This episode gave us a whole new perspective on gaming, the role gaming will play in our own lives, and the important role gaming will have as a touchpoint for brands. Listen along and let us know what you think!