Episode Player

Mobilizing Communities: A Data-Driven Approach to Grassroots Change

Missions to Movements

Chapters
0:00
Mission: Move People To Action
3:25
What Murmuration Is And Who It Serves
6:00
Turning Data Into Smarter Organizing
9:53
Memphis Lift: From Notes To Power
14:10
Measuring Impact Beyond Metrics
17:30
Expanding Beyond K–12 And Meeting People Where They Are
22:39
Platform Deep Dive: Organizer And Atlas
25:29
Case Study Outcomes And Community Voice
29:54
Why Systems Change Needs Local Demand
33:59
Infrastructure, Philanthropy, And Capacity
Missions to Movements
Mobilizing Communities: A Data-Driven Approach to Grassroots Change
Nov 12, 2025 Episode 210
Dana Snyder

When your mission depends on people not just caring, but acting, the right data and technology infrastructure is so important. I am thrilled to welcome Emma Bloomberg, Founder and CEO of Murmuration, a nonprofit civic tech organization equipping grassroots groups with the tools to engage communities more efficiently, track progress, and build lasting civic power.

Emma shares how organizations on the ground can use voter files, civic data, and tailored analytics to understand who they’re reaching, measure what’s moving the needle, and mobilize supporters in ways that feel personal.

You’ll also hear one of Murmuration’s most compelling case studies: Memphis Lift, a parent-led group that began with stacks of yellow legal pads that funneled into thousands of engaged community members showing up for local education issues.

And with tools like Civic Pulse, which polls 500 people every day using open-ended questions, Emma highlights how nonprofits can gain deeper insight into what their communities are thinking in real time.


Resources & Links

Learn more about Murmuration and request a demo on their website. You can also subscribe to their newsletter, Insights by Murmuration, on Substack.

LettrLabs is the proud presenter of Missions to Movements.

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.

Let's Connect!

  • Send a DM on Instagram or LinkedIn and let us know what you think of the show!
  • My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
  • Want to book Dana as a speaker for your event? Click here!