The Brand Journalist
A podcast for people with "content" in their job title about the delightful, frustrating, complicated work of writing words that matter for audiences and clients.
The Brand Journalist
What's a Brand Journalist?
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Kendra
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Season 1
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Episode 2
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Now that we’ve gotten intros out of the way (listen back to episode 1, if you missed that), I thought I’d take some time today to talk about what a Brand Journalist is…why I like to call myself one, and why we call what we do here at Edgar Allan Brand Journalism instead of Content Marketing or just Content Creation.
