The Brand Journalist
A podcast for people with "content" in their job title about the delightful, frustrating, complicated work of writing words that matter for audiences and clients.
The Brand Journalist
Break the Rules, Beautifully
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Kendra
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Season 1
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Episode 3
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In episode one, I talked about what a Brand Journalist is and does. In this episode, we'll talk through some great examples of breaking the content marketing rules and how they can help us think differently about the way we write for our audiences.