The Brand Journalist
A podcast for people with "content" in their job title about the delightful, frustrating, complicated work of writing words that matter for audiences and clients.
The Brand Journalist
Create Culture, Not Content
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Kendra
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Season 1
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Episode 4
Today, we’re going to talk about a hurdle that every person charged with churning out hundreds of words on-demand, endlessly month after month faces at one time or another: volume, topic burnout, and basically having no idea what the holy heck to write about this time, much less next month. Then, we're going to talk about how to solve it by creating culture...not content.
