Pharma Council - FutureHealth

FUTUREHEALTH: THE OMNI PATIENT JOURNEY: THE ROLE OF SELF-SERVICE IN HEALTHCARE ACCESS with WUNDERMAN THOMPSON

January 26, 2022 The Advertising Research Foundation Episode 2
FUTUREHEALTH: THE OMNI PATIENT JOURNEY: THE ROLE OF SELF-SERVICE IN HEALTHCARE ACCESS with WUNDERMAN THOMPSON
Pharma Council - FutureHealth
More Info
Pharma Council - FutureHealth
FUTUREHEALTH: THE OMNI PATIENT JOURNEY: THE ROLE OF SELF-SERVICE IN HEALTHCARE ACCESS with WUNDERMAN THOMPSON
Jan 26, 2022 Episode 2
The Advertising Research Foundation

One of the most prominent issues of the 21st century is how to make healthcare more accessible, and the pandemic is arguably the tipping point. While it exposed the consequences of continued fragmentation, inequities and the rising costs of healthcare, it also demonstrated how it’s possible to make healthcare accessible to everyone, everywhere. In this episode, we look at how to expand this accessibility going forward by rethinking the patient journey and the role of health technology.  

A conversation with Claire Kane, EVP and Director of Strategic Planning at Wunderman Thompson Health., moderated by Seth Duncan of Real Chemistry and Marjorie Reedy of Merck (Co-Chairs of the Pharma Council)

Show Notes

One of the most prominent issues of the 21st century is how to make healthcare more accessible, and the pandemic is arguably the tipping point. While it exposed the consequences of continued fragmentation, inequities and the rising costs of healthcare, it also demonstrated how it’s possible to make healthcare accessible to everyone, everywhere. In this episode, we look at how to expand this accessibility going forward by rethinking the patient journey and the role of health technology.  

A conversation with Claire Kane, EVP and Director of Strategic Planning at Wunderman Thompson Health., moderated by Seth Duncan of Real Chemistry and Marjorie Reedy of Merck (Co-Chairs of the Pharma Council)