SEEing Change in Women's Professional Cycling with Kate Veronneau

On this episode, we welcome guest, Kate Veronneau, Director of Women’s Strategy at Zwift, the interactive cycling platform that mimics real-world cycling, via a turbo trainer or exercise bike and a screen. Zwift has revolutionized indoor cycling, offering a host of training options to get people fit.

In this lively conversation, Annie and Kate talk about Kate's journey to Zwift and how she has catapulted women’s professional cycling to the main stage. She was vital in creating the partnership with Zwift announcing a four-year title sponsorship of the eight-stage Tour de France Femmes avec Zwift, the first multiday women’s Tour de France since the 1980s.
 
Learn more about how Zwift’s awesome platform and their community of cyclists who have completely disrupted the way women engage, train, and compete in women’s cycling. 

About Kate Veronneau:

Kate Veronneau has built an unconventional career in sports, transitioning from a college basketball player at Brown University to a professional cyclist. After facing challenges in women's cycling, she returned to the workforce, holding roles at GSI Commerce and Vanguard before becoming Marketing Director at Thomson Bike Tours. In 2016, she joined Zwift, where she launched Zwift Academy, a virtual tryout program for women's pro cycling. The initiative gained significant media attention and supported Zwift’s commitment to women’s cycling. As Director of Women’s Strategy, Kate played a key role in launching the Tour de France Femmes avec Zwift in 2022, marking a milestone for women's cycling with record global viewership.

About Zwift:  Zwift is an online cycling game that enables you to link your turbo trainer or smart bike to your computer, iPad, iPhone or Apple TV, letting you ride or race with other cyclists in a virtual environment.  Zwift takes power data from your turbo trainer or smart bike and converts it into speed on the virtual road your avatar is riding on, using your weight to calculate watts per kilo and taking into account the virtual gradient you're tackling. As well as competing against other riders in Zwift races and time trials, it also offers specific training sessions and workouts designed by professional coaches, as well as group rides that you can participate in with other riders. To learn more go to: www.zwift.com

#seelaus #wbe #zwift #femmeaveczwift #tourdefrance #womenscycling #womensprocycling

ABOUT R. Seelaus & Co., Inc.
Annie Seelaus is CEO of R. Seelaus & Co., Inc. The firm is a certified women's business enterprise ("WBE") and has grown into a full-service financial firm that is mission-driven in its commitment to creating more opportunities for women in financial services. R. Seelaus & Co., Inc., and its subsidiaries offer investment advisory, asset management, capital markets, brokerage, fixed income and equity trading, institutional sales, leveraged finance, and insurance services. The R. Seelaus & Co., LLC subsidiary is a broker-dealer registered with the SEC and a member of FINRA, and the subsidiary Seelaus Asset Management, LLC, is an SEC Registered Investment Advisor ("RIA"). With various fixed-income trading desks and more than seventy professionals, both entities serve individuals, families, public and private companies, non-profit organizations, and institutional investors. The firm has offices in New Jersey, Connecticut, Florida, Illinois, North Carolina, and Massachusetts. For more information about R. Seelaus & Co., and its subsidiaries visit www.rseelaus.com