We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine Optimisation (GEO) and how it’s set to transform online search and digital marketing strategies.

What Is Generative Engine Optimisation (GEO)?

GEO is a strategy designed to optimise content for AI-based search engines like Google’s AI Overview/Gemini, ChatGPT, Bing AI, Perplexity, and Claude. Unlike traditional search, which returns a list of links, GEO ensures that content appears in AI-generated summaries and direct answers.

How Does GEO Differ from SEO?

• SEO focuses on ranking web pages on traditional search engine results pages (SERPs) using keywords, backlinks, and technical SEO.
• GEO optimises content for AI-driven searches by emphasising context, semantic relevance, and structured data.
• Both prioritise high-quality content, user satisfaction, and structured data, but GEO requires more conversational, intent-based optimisation.

Why GEO Matters

• AI-driven search engines provide direct answers to complex or multi-faceted queries.
• Users interact with AI tools in natural language, expecting precise and comprehensive responses.
• GEO-optimised content ensures your site is referenced in AI-generated responses, increasing visibility and authority.

How to Optimise for GEO

1. Create High-Quality Content – Demonstrate expertise, experience, authority, and trustworthiness (E-E-A-T).
2. Use Long-Tail & Conversational Queries – Write in natural language and include FAQ sections.
3. Optimise for Entities – Provide contextual clues through related words and topics.
4. Leverage Structured Data – Use schema markup and clear formatting to make AI understanding easier.
5. Improve Content Layout – Keep paragraphs short, use appropriate headers, and avoid excessive jargon.
6. Increase Off-Page Presence – Build backlinks and ensure your content appears across platforms.
7. Diversify Content Formats – Include videos, quizzes, and infographics with proper metadata.
8. Stay Updated & Experiment – GEO is evolving, so keep up with trends and refine strategies based on results.

Is SEO Dead?
Absolutely not! SEO and GEO complement each other, and traditional search engines still dominate. However, adapting to GEO ensures that your brand remains visible in AI-driven search environments.

What’s Next?
We’ll be diving deeper into GEO in upcoming episodes. Stay tuned for more insights and strategies.

Connect with Us
For show notes and transcripts, visit us at Geeky Tech, and follow us on social media @geekytechgeeks for more updates.

Thanks for listening, and welcome back to SEO Unfiltered!

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

In this May episode, Genny dives deep into the first two components of E-E-A-T: Experience and Expertise. Understanding these elements is crucial for creating high-quality content that Google values, especially for Your Money or Your Life (YMYL) sites. How do these aspects influence content quality and how can you demonstrate them in your content?

Key Episode Takeaways

• Importance of E-E-A-T: Why Google focuses on these factors and their relevance to YMYL sites.
• Experience vs. Expertise: The similarities and differences between these two components.
• Demonstrating Experience: Tips on showcasing real-life, first-hand experience in your content, i.e. prove it!
• Creating Quality Content: The importance of creating original, helpful, and truthful content.
• Context Matters: How the relevance of experience and expertise varies depending on the topic.
• Building Trust: How links and mentions from trusted outside sources are crucial for building trust.

Practical Tips

1. Use the First Person: Share your personal experiences directly.
   • Example: “Using Python for 365 days in a row has taught me this…”
2. Provide Tangible Proof: Show evidence like photos, videos, and links to relevant publications or awards.
   • Example: Upload a video of testing products or participating in relevant activities.
3. Create High-Quality Content: Focus on writing informative, engaging, and well-researched articles.
   • Example: Detailed comparisons, original research, and in-depth reviews.
4. Collaborate with Industry Experts: Enhance your authority by associating with recognized figures in your field.
   • Example: Guest posts, interviews, and participation in seminars or conferences.

Stay tuned for the next episode in June, where we will cover the remaining components of E-E-A-T: Authoritativeness and Trustworthiness.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

Today, Genny aims to help listeners wrap their heads around core web vitals,  which are key metrics used by Google to assess user experience on websites.  She breaks down the three core metrics: page speed (measured by Largest Contentful Paint or LCP), interactivity (measured by Interaction to Next Paint or INP), and visual stability (measured by Cumulative Layout Shift or CLS).

Using layman's terms, Genny details what each metric measures and how it affects user experience and SEO rankings. She also offers a few insights on how to improve each metric, such as optimising images and videos, minimising redirects, and ensuring page responsiveness.

The episode emphasises the importance of user experience in website design and SEO, highlighting that Google is increasingly prioritising user-centric metrics. 

Collaboration between marketers and web developers to optimise core web vitals is essential, and will ultimately enhance overall user experience.

So, if you're a beginner to technical optimisation, have a listen to this brief episode!

Check out our other episodes: https://www.geekytech.co.uk/seo-unfiltered-podcast/

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

In this month's episode, we're diving deep into the essential ranking factors that could make or break your website's visibility this year. If you know your way around SEO, none of these things should be too surprising, but they do bear repeating because they're SO important.

Here's a cheatsheet of today's discussion:

1. Crawlability: Make sure Google can effortlessly crawl your site. Google's reducing its crawl frequency, so it's vital to have your site primed and ready. Also, check your robots.txt file and ensure no crucial pages are accidentally set to no-index.
2. Site Structure: Simplify your site's navigation. A well-structured site aids both users and search engines, boosting your SEO score. 
3. Internal Linking: A smart internal linking strategy not only enhances user experience but also strengthens your site's SEO. Be logical and helpful, and guide visitors through your site's content in a way that feels natural and intuitive.
4. Anchor Text:  The right words can increase relevance and authority, but overdoing it can have a negative impact.
5. Core Web Vitals: Improving loading times, responsiveness, and visual stability can significantly impact your rankings.
6. Quality Content: Never underestimate the power of compelling content. It should be readable, informative, and aligned with your audience's search intent.
7. Search Intent: Align your content with the intent behind search queries. Understanding why users search for specific terms helps you create content that satisfies their needs.
8. Topical Authority: Establish yourself as an authority in your field by consistently producing high-quality content related to your niche. (No surprise there.)
9. Backlink Optimisation: High-quality backlinks are SEO gold. Earn them by creating valuable content and engaging with your community authentically.

Helpful Links

• Geeky Tech's On-Page SEO Best Practices
• Ep 3.1: Taking a Closer Look at Link-Building Strategies
• What Google’s 2023 Helpful Content Update Means for Your B2B Site

Implement these strategies and watch your site climb the rankings. Here's to your success! Now go forth and optimise!

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

It's been a little over a year since ChatGPT became public and exploded onto the scene. So many of us were overwhelmed, awestruck, excited, and even a little bit anxious about its seemingly limitless capacity.

It obviously did not take us long to envision a world that almost every 19th century science fiction writer warned us about; a world in which the creation becomes more powerful than the creator (how many times has Mary Wollstonecraft rolled over in her grave in the last 15 months?).

But that was a year ago,  and we've all had time to digest and get used to ChatGPT (et al) as our helpful marketing sidekick. No, it still hasn't taken over the world, and no, it hasn't wiped out an entire workforce, and yes, it's still a work in progress.

But, it has definitely changed the way we create content, so to help Genny unpack the last year and discuss how writers and companies have adapted is Jon, a freelance SaaS copywriter from Electric Copy.

Enjoy!

Catch up on our previous episodes about AI + Marketing

Ep 2.4: Is AI-Generated Content Ready for the World? Ft. Jo Priest

Ep 2.3: AI and the Future of Marketing with Jo Priest

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

Let's start off the new year with a simple question: do all pages need to be optimised? And really, what is the difference between an optimised and an unoptimised page?

We can't believe we've gone through three seasons of SEO Unfiltered without having addressed these very simple questions. Well, today we are going to answer them once and for all.

Whether you're new to digital marketing or have been plugging away at your own SEO for a while now, this may be a bit confusing, so listen to this brief episode where Genny will explain the difference between a brochure page (which doesn't necessarily have a keyword focus) and a landing page (which most certainly should have a keyword focus).

Spoiler Alert 🚨 Not all pages need to be optimised, but all pages should be created to a high standard.

Resources Mentioned in this Episode:

https://www.geekytech.co.uk/on-page-seo-best-practices/

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

Coding and page design aren't for everyone, but if you're a marketer who considers themselves less-than-comfortable taking the wheel on technical page updates, there are still ways that you can improve your page rankings.

In this quick episode, Genny walks listeners through 6 easy page optimisations that anyone can do even if they aren't part of the web management team.

She also promised everyone that we'd link helpful resources for anyone looking to continue their SEO education, so here you go, as promised:

• On-Page SEO Best Practices
• What Google’s 2023 Helpful Content Update Means for Your B2B Site
• Ep 2.5: Bad Habits That Are Killing Your Online Presence
• Simplified CRO: Boost Your Conversions with our FREE Checklist
• Content Grading System 

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

Are you a marketer who relies heavily on SEO tools to understand what’s going on? Or are you convinced you know everything you need to know about SEO because you’ve been using SEMRush for years and ain’t nobody gonna tell you you don’t know what you’re talking about.

Maybe you should listen to this episode. Over the years, the geeks have encountered many marketing managers with various levels of experience, and we’ve come across the same assumptions, misconceptions, and bad habits over and over again. Now don’t get us wrong, we use tools all the time, so this definitely isn’t an episode bashing the use of these tools. But there are some things we really, really wish people understood about these tools, such as:

1. Google doesn’t give third-party tools access to their data.
2. Tools tend to focus on one thing and run with it, whereas Google’s ranking factors cover a whole spectrum.
3. Over-reliance on tools can give you analysis paralysis.
4. You might be drawing the wrong conclusions from your data.
5. A little bit of knowledge can be dangerous.
6. Common sense trumps tools.
7. Tools aren’t going to automatically make you rank number 1 
8. Tools do not make great babysitters
9. Tools can’t patch up poor-quality pages

All that to say, knowledge is power and always being open to learning new things is the type of mindset that keeps you ahead of the competition.

Suggested Reading:

• What Google’s 2023 Helpful Content Update Means for Your B2B Site

If you liked the episode, don’t forget to follow, like, and leave a review on Spotify, Apple Podcasts, Stitcher, and wherever you listen to your audio content. 

Send us a message on social media @geekytechgeeks or email us at team@geekytech.co.uk with your comments. 

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation.

In her own words, Genny tries to define ethical link-building strategies, but as soon as Jo Priest (Geeky Tech’s head of off-page SEO) gives his professional two cents, she realises that getting links is a lot of work, and the boundaries between what Google defines as “whitehat” and “blackhat” SEO is kind of hard to define. 

Some key takeaways from this episode:

• Google doesn’t want anyone paying for links (but it’s almost impossible to avoid).
• Claiming your social profiles and getting your site on directory listings is the best place to start.
• You shouldn’t buy random links from random sites.
• Google’s algorithm is always changing to stay ahead of those who will exploit how it works.
• Sometimes a “quality” link is in the eye of the beholder.

If you’re interested in learning more about what off-page optimisation is and how it can boost your online presence, follow these suggested links:

• SEO Fundamentals: Understanding Off-Page Optimisation
• SEO Unfiltered Podcast: E03 What Is Off-Page SEO & Why It Matters to Your Marketing Strategy

Don’t forget to follow us on LinkedIn, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related. And, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows. We’d also love it if you could leave a review; it helps other folks like you find our show.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

In this episode of SEO Unfiltered, Genny and her friends talk about giving your website that big spring cleaning that it probably desperately needs. But, in order to do that, we’re going to have to come face to face with our own bad marketing habits.

In case you’re looking for spoilers, here are the five bad habits Genny and the gang talk about on today’s episode:

1. Putting off content
2. Not setting up your GA4
3. Avoiding change (especially when it comes to AI, automation, and machine learning)
4. Not having a company style guide
5. Not setting up your tagging correctly

Genny then discusses the bad habit of procrastinating on content creation and how it affects search engine optimization. She emphasizes the importance of publishing content regularly and how it directly affects search queries. Genny then talks about the upcoming transition to GA4 and how it will soon be the only Google Analytics tool available. 

She brings in Alan, the reporting expert, to explain why Universal Analytics is being replaced and why companies need to start using GA4 before the sunset date. Genny concludes by stressing the importance of tracking web traffic and not ignoring its value.

Also featured in this episode is a cast of furry friends who had plenty to say on the subject (we did our best to edit out their input but sometimes they brought up some pretty good points):

• Oscar “Bad-Ass” Barker
• Kiwi the Toy Destroyer
• Boneca the Snorer 

Further Reading

Ep 2.4: Is AI-Generated Content Ready for the World?
Ep 2.3: AI and the Future of Marketing with Jo
S02 E01: Why It’s So Hard to Produce Great Content These Days
Top 5 Helpful Google Analytics 4 Setup Tips
Ep 05: The 401 on PPC with Mohamed Amine Lakaab
Sunsetting Universal Analytics: Why You Should Start Preparing for 2023

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

AI, AI, AI....it's all anyone can talk about these days—so much so, that we've asked Jo Priest back onto the show to talk about AI-generated content further and give us some safe advice about whether or not marketing teams and business owners should be using AI like ChatGPT to write their content (spoiler alert: not yet).

Believe it or not, a lot has changed in the few weeks since we last met Jo on the podcast.

While everyone is keen to see what will happen with Microsoft, Google, and ChatGPT in the near future, let's not put the cart before the horse. In the grand scheme of things, AI is still learning how to walk.

If you want answers to these questions, be sure to hit that play button:

• Are AI-detection tools helpful or a waste of time?
• What's the best way to utilize ChatGPT right now?
• Why is it a bad idea to rely on AI to generate content?
• What's new in the AI world? 

Further Reading

• Ep 2: AI and the Future of Marketing
• Why You Still Need Humans to Write Your Content

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

Artificial intelligence has been casually seeping into the workforce for decades. But it’s only been recently—since the New York Times released an article about how Chat GPT has started making Google nervous—that conversational AI is all anything anyone can talk about.

In today’s episode, Genny sits down with Jo Priest, Geeky Tech’s resident AI expert, and they discuss what’s happening in the world of AI and what Google’s doing right now to adapt to this new way people ask the internet questions.

AI, like all new technology, has sparked a philosophical and ethical debate about art and writing and how this tool will force creative people to adapt or be phased out. If history tells us anything, it's that those who fail to embrace technology will often get left behind.

But of course, it's not all about what AI is taking away from us. Artificial intelligence is already present in our everyday lives—delivering our food, translating our conversations, answering our emails,  streamlining our workloads and even helping us live longer...yeah, it's pretty exciting stuff.

Further Reading:

• Why You Still Need Humans to Write Your Content
• This Technology Is Trying to Change the World in 2022
• Why SEO Matters More to World-Changing Tech Companies

Don’t forget to follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

What’s up, Marketing Geeks!

Are you spending at least a fifth of your marketing budget on B2B awareness ads? If you answered “no”, you’re definitely not the only one. So many B2B companies avoid awareness ads, but we’re here to tell you that it is a solid investment that can yield incredible results. 

In today’s episode, Genny and Amine talk about full-funnel advertising that starts with brand awareness and educating “first timers” about their pain points. The sooner you can warm customers up at the beginning of their buying journey, the more likely they will consider your brand when they enter the decision-making stage.

We also talk about why LinkedIn isn’t the only social media platform that you should be focusing on and why gated content has no place in awareness ads.

Why focus on B2B awareness ads:

• Get to potential buyers early in their journey
• Establish your company credibility 
• Spend your budget wisely and reduce your bottom-of-the-funnel spending

Recommended Reading

• Ep 05: The 401 on PPC with Mohamed Amine Lakaab
• SEO or PPC: Pick Your Results Speed
• Programmatic Advertising: Test Your Knowledge

Don’t forget to follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

Why is content so important for your website? Well, besides the obvious—that being, that words are good—your content is part of your keyword strategy, which is the basis for everything #SEO. 

If you’ve been paying attention to what your marketing agency is doing, you probably already know that creating optimised pages on a regular basis is how you fight for your top position on SERP.

So, we all know why content is important. So why is it so difficult to produce content these days?

Yes, even if there’s absolutely zero shortage of content writers roaming the earth, enterprises seem to be struggling to produce content on a regular basis that’s well-written and optimised.

Where is this problem coming from? And how can we fix it?

That’s what Genny seeks to find out in today’s episode. If this content conundrum sounds familiar, take a listen, and take notes!

Recommended Readings

• How to Grade Your Content for SEO Success
• SEO Agency vs. In-House SEO: Which One is Right for Your Company?
• How to Create the Best Content Briefs for Your Writers
• Why You Still Need Humans to Write Your Content

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

Hello #techmarketers. Welcome to a very special episode of SEO Unfiltered. For this month, I’ve decided to look beyond the hallowed digital walls of Geeky Tech and seek out stimulating conversation with other geek-adjacent experts who could teach me a thing or two about user experience. 

Why does user experience matter so much to me? Well, as the least technically-savvy person at Geeky Tech, I will tell you that I am frequently asked to be the guinea pig whenever a coworker isn't sure if something they’re working on is understandable and readable to the average user. 

But that’s not the only reason. 

UX is so fascinating because it touches upon our shared human experience and makes us realize that human beings aren’t all that dissimilar. Those small little touches on a web page or food packaging that demonstrate “extra-mile” thoughtfulness always brings a smile to my face and just makes my day a whole lot easier. 

In my lofty opinion, I think everyone should be fascinated with #UX.

For today’s episode, I’m joined by Bita Jarrah, an artist and senior UX designer for the Canadian Red Cross, who has so graciously lent me her time to explain why UX design is so important, not only for the end-user but for you, the marketer. 

Here’s an overview of what we cover today:

• A working definition of UX
• The difference between UX and UI (no, they’re not the same)
• Why following trends isn’t always a good thing
• Why “less is more” doesn’t automatically make for great UX when it comes to buttons (a sensitive subject in the UX world, apparently)
• How a website should follow both UX and SEO principles
• What's the point of having a beautiful website that no one knows how to navigate?
• Advice for marketers who want to build a UX-friendly website

Aaaaaaand, in case you’re wondering what website Bita is referring to when she’s talking about yummy UX design, here it is:https://bruno-simon.com/

Further Reading:

SEO Fundamentals: Understanding On-Page Optimisation

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

Howdy, digital marketers? Did you know that we love answering questions? So much so, that we decided to take a break from our regularly scheduled programming to answer some of your written-in questions right on the show.

With me to answer and explain your queries are Ben Hawkshaw-Burn, Alan Mansford (along with his washing machine and his dog, Oscar), and Amine Lakaab—experts in keyword strategy, on-page optimisation and analytics, and advertising, respectively. 

Here are the listener questions we explore in today’s episode:

1. How much should I be spending on SEO every month?
2. Why is Google sunsetting Universal Analytics and is there really no way I can keep using it after next year?
3. How is the future disappearance of third-party cookies going to affect my ads?
4. Does it make sense to plan my ad campaigns a year in advance, or should I wait to see how my ad groups perform before I schedule the next campaign?”
5. What is a ‘quick win’ in SEO?
6. I’m about to acquire a business and the website isn’t ranking as well as my main website. Is there any way to merge the two without losing my higher rankings?

We want to thank all our listeners for taking the time to send us in their questions. And if you’re hearing this now and you have a burning question you want us to answer, or if you’ve already sent in a question that hasn’t been covered on today’s episode, please do not hesitate to reach out to us (and follow us) on social media @GeekyTechGeeks or email us directly at team@geekytech.co.uk. 

Suggested Readings

• ​​SEO Agency vs. In-House SEO: Which One is Right for Your Company
• Sunsetting Universal Analytics: Why You Should Start Preparing for 2023
• SEO Migration Explained (Don’t Move Your Site Until You Read This)
• SEO Fundamentals: Understanding On-Page Optimisation

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

Welcome listeners to another round of SEO Unfiltered. Today, I’ve asked my friend Mohamed Amine Lakaab to help me understand digital advertising. Now, I know what you’re thinking—this is a show about SEO, isn’t it? Why would I spend an hour talking about paid search when this whole time we’ve been preaching about the benefits of organic marketing.

Well, the short answer is, why not?

The long answer is that at Geeky Tech (where both Amine and I work), there is some serious overlap in the way we approach both an SEO and PPC strategy. And if you’ve read our blog post, SEO vs. PPC: Pick Your Results Speed, you’ll know that the best marketing strategy is one that incorporates both organic and paid efforts. We can say this with confidence because of the years of geekily testing our results over and over again until we got it right.

But first things first, what is PPC? It’s one of those terms that’s thrown around by marketing managers to mean paid search, but in reality, it’s just pay-per-click advertising in all of its forms: programmatic display, Google Ads, paid search—anything you pay for should fall under the umbrella of PPC, but most of the time, when we say those three musical letters, we’re referring to paid search.

After Genny and Amine clear up that little bit of confusion, Genny grills Amine about strategy, advertising budgets, and whether or not marketers should be spending their money on Facebook Ads (hint: yes they should).

So, if you’re not sure about how to spend your advertising budget wisely, have a listen. You might just learn something.

PPC and Paid Advertising: Recommended Readings

• Amine’s Bio
• Programmatic Advertising: Test Your Knowledge
• Sapio Sciences: A Case Study in Programmatic Advertising

Did you miss our last episode? You can listen to previous episodes, transcripts, and show notes on our official SEO Unfiltered Podcast web page. Don’t forget to follow us on LinkedIn, Instagram, Facebook, and Twitter @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

What’s up marketing Geeks? Let’s take this SEO chat all the way back to basics. More specifically, keywords. What are keywords and how do they help your website get seen by the people you’re targeting? 

Welcome to season 1 episode 4 of SEO Unfiltered. In this episode, Genny gets a-talking with keyword specialist Mark Hawkshaw-Burn and together they unravel the mystery of keyword research and what marketers like you can do to outrank your competitors and work your way up the ranks.

This episode will be perfect for anyone whose website isn’t attracting the right sort of customer or who can’t figure out why their amazing web pages haven’t landed on the front page of Google. 

Mark teaches Genny how to spy (her words, not his) on competitors in order to leverage their success as part of an overall strategy to outrank them (insert evil laugh). If what we just said sounds sketchy, don’t worry. We’re not asking you to go undercover and hack into their Google Analytics or do anything shady. 

Mark also walks Genny through keyword value and difficulty and explains how a marketer can use long-tail keywords to put themselves in the race.

Keyword Research: Recommended Readings

• SEO Fundamentals: Understanding Keyword Research & Strategy
• What Is Keyword Cannibalisation?
• What Is SEO and How Does it Work?
• On-Page SEO Best Practices

Did you miss our last episode? You can listen to previous episodes, transcripts, and show notes on our official SEO Unfiltered Podcast web page. Don’t forget to follow us on Instagram, Facebook, and Twitter @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

What is off-page SEO and what can we do to control our online credibility? 

Hey marketers, welcome back! We can’t believe we’re already on episode three of the SEO Unfiltered podcast. In today’s episode we’re going to dive into the murky waters of off-page SEO and see just how Geeky we can get before we get lost in the swamp of backlinks, algorithms, and automation.

Joining me today is Jo Priest, creator of the SEO tool Topical Relevance and Geeky Tech’s head of off-page optimisation. Jo’s depth of knowledge about search engine optimisation would absolutely fascinate (and maybe even intimidate) you, but in the interest of trying to appeal to the average tech marketer listening in, we were forced to scale back Jo’s geekiness. 

Today, we’re talking about how Google sorts out websites like a librarian would a huge stack of books and how you can help the librarian understand what “section” your book belongs to by creating the right content…trust us, this analogy gets really helpful when you’re trying to figure out why backlinks are so important.

So, what does Jo Priest have to say about achieving high-quality backlinks? And what are his recommended tactics for boosting off-page SEO? The answers may surprise you, so be sure to take a listen!

Off-Page SEO: Further Readings

• SEO Fundamentals: Understanding Off-Page Optimisation
• What Is SEO and How Does it Work?

Did you miss our last episode? You can listen to previous episodes, transcripts, and show notes on our official SEO Unfiltered Podcast web page. Don’t forget to follow us on Instagram, Facebook, and Twitter @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

What’s up, tech marketers? We are already at episode two of this ragtag SEO podcast, and we are feeling great. Last month, we learned how marketers (such as yourself) can take more control of their website’s SEO. And this month, we just assumed everyone listening heeded our advice and took full control of their website with all the passion and alacrity of a baby who just learned how to walk. 

But before you start pressing buttons, pulling levers, and just generally being a smart alec, you should probably know that when it comes to SEO, a little bit of knowledge is a dangerous thing. So, stop what you’re doing, and listen to episode two before you break your website, because today, we’re going to be diving into some of the biggest website mistakes that might be lowering your rankings. 

And who better to discuss this subject than Alan Mansford, an on-page SEO wizard who makes a living fixing and optimising technology websites? 

Alan and I dive right into the biggest mistakes he sees over and over again and he spends plenty of time cautioning us about the evils of search engine manipulation, otherwise known as black hat SEO (spoooooooooky).

If you want to know more about SEO, check out the following links:

• What Is Keyword Cannibalisation?
• SEO Fundamentals: Understanding On-Page Optimisation
• SEO Fundamentals: Understanding Off-Page Optimisation
• What Is SEO and How Does it Work?

Did you miss our last episode? You can previous episodes, transcripts, and show notes on our official SEO Unfiltered Podcast web page. Don’t forget to follow us on Instagram, Facebook, and Twitter @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓

What’s up, marketing Geeks? On this podcast's very first episode of SEO Unfiltered, I sat down with my boss and CEO of Geeky Tech, Ben Hawkshaw-Burn, to discuss why he thinks marketing decision-makers should take more control of their SEO. 

As someone whose livelihood very much depends on companies outsourcing their digital marketing, you’d think that Ben’s advice would kind of be the opposite. 

But even if you do decide to outsource, there are a few very good reasons to take charge of your SEO efforts:

• The more you know about SEO, the less likely you’ll be seduced by false promises from seemingly professional marketing companies that probably know less about SEO than they advertise.
  • This little bit of advice was inspired by Ben’s real-life experience with hiring an SEO firm.
• Understanding how SEO works means that you can regularly produce optimised content in-house.
• Once you understand the ins and outs of SEO—keyword strategy, technical optimisation, brand authority—you’ll start to take a more active role in your web marketing (and naturally take a partnership role with your SEO agency).

If you’ve ever read our Geek Speak blog, you might have noticed that at Geeky Tech, we like to break down SEO into its three fundamental steps: keyword research, on-page optimisation, and off-page optimisation. In this episode, I pretend that I’m a tech marketer that wants to do more with my website and get Ben to walk me through these three fundamental steps. 

Of course, if we went over every little detail on our SEO checklist, our podcast episode would be 10 hours long (and we might have talked ourselves out of jobs), but we’re hoping that we’ve given you, our listeners, just enough of the good stuff to make you curious and excited to learn more about how to reach page one of Google.

Get Started With SEO Using These Recommended Tools

• SEMrush
• AHrefs
• Moz
• Majestic
• keysearch.co
• Google AdWords

Check out these helpful Geeky Tech resources:

• On-Page SEO Best Practices
• What is Keyword Cannibalisation?
• Geek Speak

Want to hear more SEO Unfiltered? Stay tuned for episode two (airing in March), where I sit down with on-page SEO wizard Alan Mansford as he walks me through the silliest website mistakes that both slowly and quickly kill your website rankings. 

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.

Thanks for listening 🤓