In this episode of SEO Unfiltered, we revisit one of SEO’s most fundamental tasks—keyword research—and explore how it’s evolving under the rise of GEO.

Host Genny cuts through the noise of “SEO is dead” hype to show how you can adapt traditional keyword strategies for AI-driven search engines like ChatGPT, Claude, and Gemini—without abandoning what already works.

If you’ve been wondering how to align your SEO workflows with emerging AI-driven search behaviour, this one’s for you.

Key Topics Covered

• What GEO (Generative Engine Optimisation) actually means and how it affects search visibility.
• Why keyword research isn’t dead—it’s just evolving.
• How users interact differently with generative tools vs. traditional search engines.
• The new mindset: focusing on search intent and problem-solving, not just exact-match phrases.
• A practical workflow for AI-inclusive keyword research using a real-world example.
• How to prioritise keywords and prompts based on value, opportunity, and visibility gaps.
• Building pillar and supporting pages that reinforce topical authority for both SEO and GEO.
• Why interlinking your clusters boosts crawlability, rankings, and AI citation potential.

Resources Mentioned in This Episode:

• Episode 5.1: “How to E-E-A-T Your Content for Better AI Visibility”

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO/GEO, and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at team@geekytech.co.uk.

Thanks for listening 🤓