The Empowered Entrepreneur

Season 2 Episode 5: Who Is Your Ideal Client?

March 20, 2023
The Empowered Entrepreneur
Season 2 Episode 5: Who Is Your Ideal Client?
Show Notes

The Empowered Entrepreneur Season 2 Episode 5: Who Is Your Ideal Client?

It's hard to be honest when you're marketing your business... Want help?

Figuring out who your ideal client is the MOST IMPORTANT thing you can do when talking about your marketing. Marketing strategist, Jenn Prochaska and I discuss all of the reasons why it’s important and how if you think you’re talking to everyone, you’re really talking to no one. We also talk about how isolating that information really does benefit the business owner because it allows you to focus on who YOU really want to work with. It’s the difference between being excited when you wake up every morning to go to work as opposed to dealing with a bunch of people who will drain your energy. We also began a very important discussion about diversity and inclusion.

Message Strategist Jenn Prochaska (Pro HASS kah) wakes up every day determined to empower ambitious small businesses through memorable, differentiating and authentic brand messaging. Fueled by caffeine, she leverages her 25+ years of experience and insatiable curiosity as founder of The Write Difference. 

Website: thewritedifference.com 

Facebook: @thewritedifference

Instagram: @thewritedifference

LinkedIn: linkedin.com/in/jennprochaska/

TikTok: @JennProchaska


Links mentioned in the Podcast

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com

***Please leave a review! It’s how people find me!***

https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead

About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue by being genuine. Book a free consultation at www.promoprintplus.com

***Please leave a review! It’s how people find me!*** https://www.promoprintplus.com/podcast/

Music by Red Ed and the Undead