Retales: E-Commerce Growth Stories
Welcome to "Retales: Ecommerce Growth Stories," a podcast series that brings you the unique and captivating stories of ecommerce retailers from every corner of the globe.
Each episode delves deep into the journey of different ecommerce entrepreneurs — from scrappy startups to established multinational chains — shedding light on the strategies they deploy to ride economic waves and seize new opportunities.
We feature candid conversations not only with these trailblasing entrepreneurs but also with the venture capitalists who back them, creating a comprehensive picture of the ecommerce landscape.
The entrepreneurs share their stories of innovation, growth, and resilience, while the investors give their insights into what makes an ecommerce business stand out and attract funding.
Every discussion covers topics critical to every ecommerce retailer's success — scaling operations, enhancing customer experience, optimising logistics, leveraging social media, and navigating market fluctuations.
Our guests share their experiences, insights, hard-learned lessons, and personal tactics for achieving success.
Whether you're an ecommerce veteran or just starting your journey, "Retales: Ecommerce Growth Stories" is your passport to understanding the dynamics of ecommerce, transforming modern day challenges into engines for growth.
Join us and draw inspiration, knowledge, and practical strategies from those who have journeyed before you in the exhilarating world of ecommerce.
Retales: E-Commerce Growth Stories
How This Heat Press Brand Doubled Orders With Its New Tech Stack
Heat Transfer Warehouse is a leading online retailer of heat transfer-related products, including heat transfer vinyl, presses, printers and custom printed clothing. During the podcast, Senior Sales Manager Kirk Anton and Director of Operations, AJ McAleer, revealed how the brand achieved impressive 30% year-on-year growth and saw a 2X order increase, driven by its tech stack of Brightpearl and BigCommerce.
- “In the last three years, we've really focused on e-commerce. We’re actually one of the few companies in our space with a 100% e-commerce model. That’s been key for us.”
- “The business started out from a small warehouse and on the first day we shipped about four packages. Our goal was to be in strategic locations and we’ve since expanded to Cincinnati, Las Vegas and Jacksonville, Florida. And we’ve come a long way - just this last month we’ve shipped approximately 16,000 packages.”
- “We’ve invested heavily in our marketing, including SEO and PPC. We also attribute a lot of our growth to our huge returning customer base - we ensure we take care of them. We’ve previously done phone-backs on every order, just to say thanks for ordering with us, and that’s something which customers don’t forget and keeps them coming back”
- “We've been able to work on controlling some costs to keep our revenue in lock and step with our gross sales. It means we aren’t just seeing sales shoot up but not seeing our revenue increase. It’s helped us grow our team – and the business.”
- “Before Brightpearl we used to just kind guess how much stock we needed – we never truly knew. Our inventory management was very messy and inaccurate. Brightpearl keeps our inventory accurate – it’s been a game changer.”
- “We love technology. We're looking at adding technology to allow our customers to do more customization as well as loyalty stuff and things we can do to make the customer experience better. That's where our focus is right now: working with developers and our tech stack and saying ‘all right, how do we get better?’”
- “To have ranked in 14th place on the Lightning 50 as a business from Fargo in North Dakota is pretty cool. We’re certainly honored to be in that position.”